“…Policy-makers hope these efforts will position Kenya as a regional ICT and software development hub. While observers continue to discuss the sector in relation to its potential for export-oriented work and international opportunities (Dihel, Fernandes, Gicho, Kashangaki, & Strychacz, 2012;Hope, 2012;Iraki, 2013;Manning, 2013;Wausi, Mgendi, & Ngwenyi, 2013), 3 these shifts suggest that we need to rethink how we approach the Kenyan BPO sector. The domestic turn signals both the difficulties of gaining access to digital work overseas due to the power of existing incumbents and to the increasing availability and use of the internet within Kenya.…”