Managing Hybrid Organizations 2018
DOI: 10.1007/978-3-319-95486-8_12
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‘Becoming a co-operative?’: Emergent Identity and Governance Struggles in the Context of Institutional Ambiguity in a Citizen-Led Health-Care Cooperative

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“…Our findings from the literature review as well as the user research suggest that the most important stakeholder group for initiating a cooperative founding process are citizens, who are willing to engage with the formulated vision. In order to motivate participation, the value proposition must be obvious and understandable for this respective group (Werner & Jellema, 2019). A convincing and directly perceivable value proposition for this main stakeholder group is crucial for a successful cooperative.…”
Section: Discussionmentioning
confidence: 99%
“…Our findings from the literature review as well as the user research suggest that the most important stakeholder group for initiating a cooperative founding process are citizens, who are willing to engage with the formulated vision. In order to motivate participation, the value proposition must be obvious and understandable for this respective group (Werner & Jellema, 2019). A convincing and directly perceivable value proposition for this main stakeholder group is crucial for a successful cooperative.…”
Section: Discussionmentioning
confidence: 99%