Become an environmentally responsible customer by choosing low-carbon footprint products at restaurants: Integrating the elaboration likelihood model (ELM) and the theory of planned behavior (TPB)

Liu, Pei; Segovia, Michelle S.; Tse, Eliza Ching‐Yick; Nayga, Rodolfo M.

doi:10.1016/j.jhtm.2022.07.021

Cited by 36 publications

(20 citation statements)

References 61 publications

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“…Much of the data came directly from respondents’ responses. According to the theory of peasant household behavior and the theory of planned behavior [ 29 , 30 ], the individual characteristics are selected as “gender”, “age”, “education level” and “income type”. The characteristics of family characteristics are selected as “the actual total population of the family”, “the family’s annual net income”, “the family’s planting area”, “the number of children in the family”, “the number of the elderly”, “whether there are village cadres in the family”, “the family’s annual coal consumption” and “energy preference”, a total of eight indicators.…”

Section: Methodsmentioning

confidence: 99%

The Behavior-Driven Mechanism of Consumer Participation in “Carbon Neutrality”: Based on the Promotion of Replacing Coal with Biomass Briquette Fuel

Wang

Song

Peng

2022

IJERPH

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“replacing coal with biomass briquette fuel” can effectively reduce carbon emissions. This study takes this as an example to discuss consumers’ “willingness to consume (WTC)”, “willingness to spend (WTS)” and related influencing factors to find the behavior-driven mechanism of consumer participation in “carbon neutrality”. Through the survey and analysis, the results show that 81.64% of the respondents support to consume Biomass Briquette Fuel (BBF) to replace coal. The annual WTS is 157.78 CNY per capita. The factors, such as the education, the relevant government policy support cognition, the level of cognition of health concepts, ecological environmental protection and resource regeneration, have a significant positive impact on the promotion in rural areas. Finally, we put forward corresponding policy recommendations. It provides a reference for motivating consumers to participate in “carbon neutrality” and promoting rural energy transformation to achieve the goal of “carbon neutrality”.

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Section: Methodsmentioning

confidence: 99%

The Behavior-Driven Mechanism of Consumer Participation in “Carbon Neutrality”: Based on the Promotion of Replacing Coal with Biomass Briquette Fuel

Wang

Song

Peng

2022

IJERPH

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“…Simultaneously, our study incorporates the ELM, where we propose that the correlation between ethnic identification and perceived similarity should be more robust for hedonic services (Petty et al , 1983). By definition, these services do not engage consumers in an intensive decision-making process and consumers consider fewer attributes (Liu et al , 2022; Ferguson and Mohan, 2020; Li et al , 2015; Bart et al , 2014).…”

Section: Hypotheses Developmentmentioning

confidence: 99%

Social identification theory and the elaboration likelihood model: impact of strength of ethnic identification among African American consumers on services advertising evaluations

Madadi,

Torres,

Fazli-Salehi

et al. 2024

JCM

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Purpose This paper aims to explore the effectiveness of ethnically targeted ads in developing consumer–brand relationships through an application of social identification theory and elaboration likelihood model among African American consumers in the service sector. Design/methodology/approach Study 1 used a 2 (service type: hedonic vs utilitarian) × 2 (strength of ethnic identification: high vs low) between-subjects experimental design. Study 2 used the same experimental design, procedure and ads as Study 1. Findings Taken together, the findings from these two studies demonstrate how ethnically targeted advertising, in conjunction with service type, can influence consumer–brand relationships. The results showed that those with high strength of ethnic identification had more brand love, as well as higher intentions to spread positive word-of-mouth, purchase intention and brand loyalty for hedonic services, but that this effect was not significant for utilitarian services. Research limitations/implications The environments in which advertisements appear (e.g. in an in-store display or a magazine advertisement) is important, and consumers’ reactions to targeted ads in various environments should be considered in future research. Future studies should also examine the role of individuals’ personality traits and level of acculturation in determining their relationships with brands. Originality/value Across two studies, the authors demonstrated that ethnic ads are more effective for African American individuals with high level of ethnic identification especially for hedonic services.

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“…According to (Kocsis, 2019) a restaurant is a place or building that is professionally organized to provide food and beverage serving services to all consumers (Suryawarman & Widhiyani, 2012). Aside from being a place to provide processed food and beverage services, restaurants are also places of stop and rest for tourists visiting an area (Setiawan et al, 2022) (Liu et al, 2022).…”

Section: Accounting Information Usersmentioning

confidence: 99%

Restaurant Accounting System Studies in Indonesia 2021-2022: A Systematic Literature Review

Mussa¹,

Yuliana²,

Ismiyar³

et al. 2023

ijtc

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The purpose of this study is to determine whether the design of an accounting system in a restaurant or franchise business can provide benefits in realizing the creation of accounting reporting that has a positive impact on management. In this study, the application of accounting system design using accounting information system applications was taken from the results of research conducted by previous researchers on restaurants and franchise businesses. The study was conducted based on the literature review of the ten previous studies by making a summary of the results and conclusions. Some of the criteria used in selecting articles to be material in this study are as follows: the method used, trends and topics in related research, factors that influence financial reporting and the next best method used in writing financial reports.The design of an accounting information system using a PHP program and a MySQL database can help companies make financial accounting reports which include the calculation of profit and loss from restaurant companies. PHP applications and MySQL databases used by restaurant companies must comply with applicable accounting standards. Technical competence of employees needs to be given support from the top management of the company to receive special training in the use of financial accounting programs, so that the performance of accounting information systems can be measured for success. The involvement of users of the financial accounting information system program in the company has a positive impact on the performance of the financial accounting system.

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Become an environmentally responsible customer by choosing low-carbon footprint products at restaurants: Integrating the elaboration likelihood model (ELM) and the theory of planned behavior (TPB)

Cited by 36 publications

References 61 publications

The Behavior-Driven Mechanism of Consumer Participation in “Carbon Neutrality”: Based on the Promotion of Replacing Coal with Biomass Briquette Fuel

The Behavior-Driven Mechanism of Consumer Participation in “Carbon Neutrality”: Based on the Promotion of Replacing Coal with Biomass Briquette Fuel

Social identification theory and the elaboration likelihood model: impact of strength of ethnic identification among African American consumers on services advertising evaluations

Restaurant Accounting System Studies in Indonesia 2021-2022: A Systematic Literature Review

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