Beauty-is-good, ugly-is-risky: Food aesthetics bias and construal level

Castagna, Ana Carina; Pinto, Diego Costa; Mattila, Anna S.; Barcellos, Márcia Dutra de

doi:10.1016/j.jbusres.2021.06.063

Cited by 45 publications

(24 citation statements)

References 51 publications

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“…Studies conducted from the perspective of product aesthetics showed that consumers perceive foods with classical aesthetic appearances to be healthier and show a higher willingness to pay for these than for ugly foods [ 22 ]. Aesthetically imperfect foods are more likely to evoke perceived risk, and thus, lower purchase intentions [ 12 ].…”

Section: Theoretical Backgroundmentioning

confidence: 99%

“…Seeing things as either “black or white” is a characteristic of dichotomous thinking [ 10 ], and combined with perfectionists’ high standards, whenever things are slightly flawed, dissatisfaction can be triggered in perfectionists, causing them to delay or abandon the original task. Perfectionists have a low tolerance for uncertainty [ 11 ], and imperfect products with broken packaging, immediate expiration dates, and defects all evoke the risk that consumers perceive the product as a threat to personal safety and health [ 12 , 13 , 14 , 15 ], so we speculated that the intolerance of uncertainty may also contribute to perfectionists’ preference to avoid purchasing imperfect products.…”

Section: Introductionmentioning

confidence: 99%

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The Effect of Perfectionism on Consumers’ Intentions to Purchase Imperfect Products

Chen

Wang

et al. 2023

Behavioral Sciences

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Perfectionism is an important personality trait that affects people’s behavior, especially consumption behavior. In our study, we aimed to investigate whether perfectionists show different preferences in their consumption choices compared with non-perfectionists and to explore the potential psychological mechanisms mediating this effect. Through four studies, we found that perfectionists are less likely to buy imperfect products, including those that are close to expiry and that have defective functioning, flawed appearance, and incomplete after-sales service than non-perfectionists, and are more likely to avoid choosing imperfect products. In addition, we found a mediating effect of dichotomous thinking and intolerance of uncertainty on this effect to explain the behavioral preferences of perfectionists in their purchasing choices. Manufacturers and marketers can benefit from the results of this study by implementing targeted production requirements and marketing strategies based on the consumer behavior preferences of perfectionists.

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Section: Theoretical Backgroundmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

The Effect of Perfectionism on Consumers’ Intentions to Purchase Imperfect Products

Chen

Wang

et al. 2023

Behavioral Sciences

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show abstract

“…As can be seen in Table 1, academic research initially analyzed the effects of images on consumer behavior through a theoretical background based on imagery-eliciting strategies (Babin and Burns, 1997), consumption vision approach to mental imagery (Walters et al, 2007) and attention restoration theory (Hartmann et al, 2013). After this phase, many studies began to use CLT to support their studies (Hernandez et al, 2015;Lee et al, 2017;Ding and Keh, 2017;Kim et al, 2019;Zheng et al, 2020;Kittur and Chatterjee, 2021;Castagna et al, 2021).…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Close-up “vs” long-shot images in advertising appeals: the role of objective temporality

Ladeira

Santini

2023

IJBM

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PurposeThis paper aims to analyze the effect of temporal experiences on the visualization of advertising appeals in the banking sector. More specifically, this study investigates the effectiveness of advertising messages that use close-up “vs” long-shot images and influence objective temporality as a driver of visual attention.Design/methodology/approachOne experiment was done through visual attention using an eye-tracking application. This investigation included the participation of 238 volunteers viewing 2 different types of advertising appeals: savings accounts and bank cards. The advertising appeals brought manipulations of close-up “vs” long-shot images.FindingsThe authors' findings indicate that close-up images increase visual attention in advertising appeals. On the other hand, the presence of long-shot images reduces visual attention in advertising appeals. Furthermore, the eye-tracking results revealed that long-short images constantly decreased with the passing of objective temporality. In contrast, close-up images had the first moment of increased visual attention levels followed by a fall toward the end of objective temporality.Originality/valueThe manipulation of image format differences can increase attention and memory effects. For this reason, the interaction between objective temporality and close-up “vs” long-shot images must be considered more carefully than has been done so far. This article reflects on this care and points the way to future research agendas.

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“…We build on their work not only by using a last-minute context of rescued meals, but also by showing how product construal and benefit appeals interact to influence consumer decision-making. While the effects of construal level (Castagna et al , 2021; White et al , 2011) and benefit appeals (De Visser-Amundson et al , 2021; Wu et al , 2017) have been well documented separately in the pro-social domain, research on their combined effects is scarce and shows inconsistent results. Some studies suggest that consumers who are in an abstract mindset are more likely to be interested in sustainable products when the environmental (vs financial) benefits are highlighted, while benefit appeals have no impact on consumers who have a concrete mindset (Goldsmith et al , 2016; Yang et al , 2015).…”

Section: Introductionmentioning

confidence: 99%

From trash to cash: the effect of product construal and benefit appeals on consumer evaluations of rescued meals

Visser-Amundson

Kleijnen

Aydinli

2023

IJCHM

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Purpose Hospitality companies increasingly sell their unsold, or so-called rescued meals, on food waste reduction applications (e.g. Too Good To Go [TGTG]). The purpose of this research is to explore the influence of product construal and benefit appeals on consumer evaluations. Design/methodology/approach Study 1 (N = 277 participants) is an online experiment with a 2 × 3 between subject design analyzed using ANOVA and planned contrast analysis. Study 2 is a 2 × 2 field experiment (N = 147 sold rescued food boxes) using chi-square tests for the main analysis. Findings This study finds that an abstract product description (e.g. a magic box with an opaque content) matched with an environmental benefit appeal renders significantly higher consumer evaluations in comparison to when the same product is paired with financial benefits. In contrast, a concrete product presentation featuring financial benefits as opposed to environmental benefits increases consumer purchase intentions and willingness to pay. Research limitations/implications We empirically show how the interaction and congruency between product construal and benefit appeals affect evaluations in a last-minute purchase context. Originality/value To the best of the authors’ knowledge, this is the first study to look at the interactive effect between product construal and benefit appeals in a food waste and technology context.

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Beauty-is-good, ugly-is-risky: Food aesthetics bias and construal level

Cited by 45 publications

References 51 publications

The Effect of Perfectionism on Consumers’ Intentions to Purchase Imperfect Products

The Effect of Perfectionism on Consumers’ Intentions to Purchase Imperfect Products

Close-up “vs” long-shot images in advertising appeals: the role of objective temporality

From trash to cash: the effect of product construal and benefit appeals on consumer evaluations of rescued meals

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