Beauty Economy: A Practical Approach to Effectively Link Poverty Alleviation with Rural Vitalization

Abstract

The goal of "beauty economy" construction lies in the comprehensive realization of "natural beauty, infrastructure beauty, villagers beauty, cultural beauty" in rural areas. In the process of effectively linking poverty alleviation with rural revitalization, the development model of "beauty economy" provides a more efficient path for rural revitalization. Taking the beneficial exploration of "beauty economy" in JiangSu Province as a case study, the study shows the actual progress of village cleaning action to improve rural living environment, ecological agriculture to promote more sustainable agricultural development mode, and beauty economy to improve farmers' life quality. This paper analyzes the challenges of the construction of "beauty economy", such as the depth of villagers' participation in "beauty economy", the hollowing out of village population and the homogenization of development mode. The practical paths of "beauty economy" such as enhancing villagers' ability to participate in "beauty economy", integrating rural resources to build infrastructure, and creating unique rural brands are put forward.

Study on the Practice Path of “Beautiful Economy” Project

“…Economic and social development should be integrated with the response to climate change. The development of beauty economy is not only conducive to the realization of people's yearning for a better life, but also conducive to the protection of our natural environment, and then achieve economic development and environmental protection benign operation and sustainable development [2] . So, how to build "beautiful economy"?…”