Be your product

Hardon, Anita; Davatos, Ian Anthony; Lasco, Gideon

doi:10.1111/amet.12830

Cited by 13 publications

(10 citation statements)

References 52 publications

(40 reference statements)

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“…“Fixing” holds in place the problem it promises to solve (see also Grant 2017; Hardon et al. 2019; Li 2007).…”

Section: Materials Semiotic Indeterminacymentioning

confidence: 99%

Reworking the Social Determinants of Health: Responding to Material‐Semiotic Indeterminacy in Public Health Interventions

Yates‐Doerr

2020

Med Anthropol Q

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Both public health experts and medical anthropologists are concerned with how health is shaped by environmental forces. This creates an important cross‐disciplinary alliance, yet crucial differences in how the two disciplines tend to evaluate health remain. In this article, I compare public health's “social determinants of health” framework with anthropological interest in the sociality of health and illness. I draw on ethnographic fieldwork in Guatemala's highlands, to unpack (1) “the social,” (2) “determinants,” and (3) “of health.” Ultimately, I show how the social determinants framework is deployed in ways that risk undermining its stated health justice goals, and highlight the benefits of an approach that does not know what health is ahead of doing research and which works closely with communities to respond to the effects of its own intervention. The article argues for the need to rework the emphasis on social determinants to make space for health's material‐semiotic indeterminacy

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“…“Fixing” holds in place the problem it promises to solve (see also Grant 2017; Hardon et al. 2019; Li 2007).…”

Section: Materials Semiotic Indeterminacymentioning

confidence: 99%

Reworking the Social Determinants of Health: Responding to Material‐Semiotic Indeterminacy in Public Health Interventions

Yates‐Doerr

2020

Med Anthropol Q

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“…At the time of our research, Jaime was a lecturer at the local university, and taught many classes to pay for his younger siblings' school fees. He needed energy, he said, and C24/7 helped him feel healthy, and prevented hangovers (Hardon et al 2019).…”

Section: Metabolic Potentialsmentioning

confidence: 99%

“…Twenty-eight-year-old security guard Jess, for example, told the audience how he had been married for eight years and he and his wife had not yet conceived when a friend told them about C24/7. His wife became pregnant shortly after she began to take the supplement (Hardon et al 2019).…”

Section: Metabolic Potentialsmentioning

confidence: 99%

“…Trainers, in the seminars, referred to the World Health Organization's advice to consume five portions of vegetables and fruits each day, and then asked: "Who among us has the money to buy six different vegetables and fruits every day?" This seems a strange message in Puerto Princesa, where so many people still eat vegetables and fruits from their very own backyards (Hardon et al 2019). The trainers' messages resonate, however, with Filipinos' anxieties about whether they are getting enough nutrients.…”

Section: Metabolic Potentialsmentioning

confidence: 99%

“…In Caroline's case, this was done by creating a new kind of protein that better fits women's bodies, which she then sells to her customers. In our case study on the multilevel marketing of C24/7 in Puerto Princesa, we referred to this combined affective and embodied nature of service sector work as "sociometabolic labor" (Hardon et al 2019). Sociometabolic labor is omnipresent in malls, drugstores, pharmacies, juice bars, beauty salons, and gyms, all service sector spaces in which youth do the work of establishing, maintaining, and negotiating interpersonal relations with customers and embodying the efficacy of chemicals.…”

Section: In Conclusionmentioning

confidence: 99%

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Chemical Supplementing

Hardon¹

2020

Critical Studies in Risk and Uncertainty

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This chapter, Chemical Supplementing, presents ethnographies of young people who use a variety of supplements in order to optimize their health. In the Philippines, boys take multivitamins with the hope of increasing their height, reflecting the importance of stature in their society, and young professionals take expensive supplements to improve their stamina for their demanding distribution jobs in a multilevel marketing company. In fitness centers, young women use proteins and fortified shakes to achieve an idealized, lean, and muscular body. In health and vitamin stores in Amsterdam, growing numbers of young people are buying, sharing, and promoting their personal concoctions of proteins and vitamins. These supplementing practices stem from young people’s various needs: to respond to the demands of service sector labor, to recover from the strain of night work, to indulge in the pleasure of weekend raves, and to manage growing concerns about environmental toxins. By zooming in on supplementing practices of these different groups of young people, we get a clearer understanding of their shared sense of vulnerability, and of the need for better regulation of the supplements industry.

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Speculating on social life

Kristiansen

2023

Journal for the Anthropology of North America

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This article addresses how a group of people in the San Francisco Bay Area turns social encounters into opportunities to make money. This group participated in sales schemes known as multi‐level marketing (MLM). MLM companies use a sales model in which participants earn money by selling products on behalf of companies while also recruiting people to join the companies as fellow salespeople. MLM participants earn financial commissions through selling products and recruiting others to join their network, leading them to hunt for new customers in public spaces or among existing social connections. The subjects of the study perceived social life as a commercial opportunity that could lead to financial gain, deliberately turning Saturday morning at the farmers' market or Sunday night dinner at a restaurant into an opportunity to recruit new customers. I interpret these activities as a form of social speculation: MLM participants invested their time in relationships that may 1 day be profitable, but they never knew whether their efforts would succeed. The potential to make money from social encounters was a constant motivator. Social speculation is an expression of a development in the United States in which people perceive social relationships in terms of economic potential because of precarious market conditions.

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Be your product

Cited by 13 publications

References 52 publications

Reworking the Social Determinants of Health: Responding to Material‐Semiotic Indeterminacy in Public Health Interventions

Reworking the Social Determinants of Health: Responding to Material‐Semiotic Indeterminacy in Public Health Interventions

Chemical Supplementing

Speculating on social life

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