Be there or share: Emplacement and embodied protest in Facebook Live videos

Abstract

Live video is often used by protesters and political activists while broadcasting from conflict arenas since it gives the viewers a sense of “how it feels to be here.” This qualitative study suggests that digital “broadcast” technologies such as livestreaming can construct new forms of place-bound media events which intertwine “liveness” and “emplacement.” The article examines 97 Facebook Live videos uploaded during the May 2021 escalation of the Israeli–Palestinian conflict from varied sites of struggle and detects three main practices among live streamers: constructing “on-location” presence, performing sensuous place-making, and producing connectivity. It proposes the concept of “networked emplacement”: a combination of social media connectivity with streamers’ techniques of embodied presence that “emplaces” viewers in a rolling event with political significance.