Be in the Digital Room Where it Happens, Part I: Tweeting &amp; Technology for  Career Development

Martindale, Jaclyn M.; Goldstein, Jessica; Xixis, Kathryn; Lakhotia, Arpita; Rodman, Adam; Strauss, Lauren; Strowd, Roy; Bass, Nancy

doi:10.1177/2329048x221106843

Cited by 4 publications

(5 citation statements)

References 95 publications

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“…SoMe-based scholarly engagement becomes one of the professional activities assessed during scholarship program application processes, fellowship evaluation, and academic promotion 24. Creating a personal brand and active participation in academic or clinical discussions on Twitter can be helpful in enhancing an individual’s career, and our data show that becoming a SoMe ambassador could enhance their career 25 26…”

Section: Discussionmentioning

confidence: 72%

Social media ambassadors and collaboration with OncoAlert: a European Network of Young Gynae Oncologists study of comparative Twitter analysis of #ESGO2021 and #ESGO2022

Bilir

Ahmed

Kacperczyk‐Bartnik

et al. 2023

Int J Gynecol Cancer

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ObjectiveThe primary objective was to reveal the impact of social media ambassadors and the collaboration between the European Society of Gynaecological Oncology (ESGO) and the OncoAlert Network on Twitter during the ESGO 2022 Congress by comparing it with the ESGO 2021 Congress. We also aimed to share our experience on how to organize a social media ambassador program and evaluate the potential benefits for the society and the ambassadors.MethodsWe defined the impact as promoting the congress, sharing the knowledge, change in follower count, and change in tweet, retweet, and reply counts. We used the Academic Track Twitter Application Programming Interface to retrieve data from ESGO 2021 and ESGO 2022. We used the keywords of ESGO2021 and ESGO2022 to retrieve data for each of the conferences. The time range in our study captured interactions from before, during, and after conferences. We collected the ambassadors’, ESGO’s, and the European Network of Young Gynae Oncologists’ (ENYGO’s) follower data on Twitter from November 2021 to November 2022 for comparative analysis.ResultsThere was a 7.23-fold increase in the use of the official congress hashtag in 2022 compared with 2021. Compared with #ESGO2021 data, the main interventions of the Social Media Ambassadors and OncoAlert partnership determined 7.79-, 17.36-, 5.50-, 10.58-, and 8.50-fold increases with #ESGO2022 data in the mentions, mentions in retweet, tweet, retweet, and replies, respectively. Similarly, all other most commonly used hashtags in the top 10 list indicated a range from 2.56- to 7.00-fold increase. Compared to the ESGO 2021 congress month, ESGO and the majority (83.3%, n=5) of ambassadors gained more followers during ESGO 2022 congress month.ConclusionsAn official social media ambassadors program and collaboration with influential accounts in the field of interest are beneficial for congress-related engagement on a social media platform (Twitter). Individuals participating in the program can also benefit from gaining higher visibility among specific audience.

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Section: Discussionmentioning

confidence: 72%

Social media ambassadors and collaboration with OncoAlert: a European Network of Young Gynae Oncologists study of comparative Twitter analysis of #ESGO2021 and #ESGO2022

Bilir

Ahmed

Kacperczyk‐Bartnik

et al. 2023

Int J Gynecol Cancer

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“…Specific CME opportunities occur within SoMe, such as a monthly webinar series through the Women's Neurologist Group (WNG), BlackInNeuro, or NeuroBytes . 14 In addition, other TEL, such as podcasts or mobile learning, can be advertised through SoMe to reach a broader audience.…”

Section: Lifelong Learningmentioning

confidence: 99%

“…Part 1 of this series provided a broad overview of how to use SoMe for career development as clinicians, scientists, and advocates. 14 We also reviewed the challenges of SoMe, including professionalism best practices, Health Insurance Portability and Accountability Act (HIPAA) compliance, time commitment, and conversational limitations. These remain important considerations when using SoMe as a medical educator.…”

Section: Introductionmentioning

confidence: 99%

Be in the Digital Room Where it Happens, Part II: Social Media for Neurology Educators

Goldstein

Martindale

Albin

et al. 2023

Child Neurology Open

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Social media has changed the way we communicate and interact. Unsurprisingly, it has also changed how we teach and learn. Younger generations of learners have transitioned from traditional educational sources to digital ones. Medical educators need to adapt to trends in medical education and develop fluency in the digital methods used by medical learners today. This is part two of a two-part series on social media and digital education in neurology. This article provides an overview of how social media can be used as a teaching tool in medical education and provides an overview in which it is grounded. We offer practical strategies on how social media can promote lifelong learning, educator development, educator support, and foster educator identity with accompanying neurology-specific examples. We also review considerations for incorporating social media into teaching and learning practices and future directions for integrating these tools in neurology education.

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“…Various editorials have described using SoMe for public education, patient recruitment, and disseminating research, 27 generating awareness for rare diseases, 28 and advocating for patients and policies. 2,27,29–33…”

Section: Paradigms For Social Media Engagementmentioning

confidence: 99%

“…9 Various editorials have described using SoMe for public education, patient recruitment, and disseminating research, 27 generating awareness for rare diseases, 28 and advocating for patients and policies. 2,27,[29][30][31][32][33] The North American Neuro-Ophthalmology Society (NANOS) (Twitter: @nanostweets, Instagram: @nanosneuroop), JNO (Twitter and Instagram: @journalneurooph), and the Neuro-Ophthalmology Virtual Education Library (NOVEL) (Twitter and Instagram: @novelnanos) have SoMe accounts that disseminate educational & research information designed for patients, trainees, and physicians.…”

Section: Efferent (Content Creation)mentioning

confidence: 99%

Social Media in Neuro-Ophthalmology: Paradigms, Opportunities, and Strategies

Lai,

Antonio,

et al. 2023

Journal of Neuro-Ophthalmology

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Background: Social media (SoMe) is an integral part of life in the 21st century. Its potential for rapid dissemination and amplification of information offers opportunities for neuroophthalmologists to have an outsized voice to share expertlevel knowledge with the public, other medical professionals, policymakers, and trainees. However, there are also potential pitfalls, because SoMe may spread incorrect or misleading information. Understanding and using SoMe enables neuro-ophthalmologists to influence and educate that would otherwise be limited by workforce shortages. Evidence Acquisition: A PubMed search for the terms "social media" AND "neuro-ophthalmology," "social media" AND "ophthalmology," and "social media" AND "neurology" was performed. Results: Seventy-two neurology articles, 70 ophthalmology articles, and 3 neuro-ophthalmology articles were analyzed. A large proportion of the articles were published in the last 3 years (2020, 2021, 2022). Most articles were analyses of SoMe content; other domains included engagement analysis such as Altmetric analysis, utilization survey, advisory opinion/commentary, literature review, and other. SoMe has been used in medicine to share and recruit for scientific research, medical education, advocacy, mentorship and medical professional networking, and branding, marketing, practice building, and influencing. The American Academy of Neurology, American Academy of Ophthalmology, and North American Neuro-Ophthalmology Society have developed guidelines on the use of SoMe. Conclusions: Neuro-ophthalmologists may benefit greatly from harnessing SoMe for the purposes of academics, advocacy, networking, and marketing. Regularly creating appropriate professional SoMe content can enable the neuro-ophthalmologist to make a global impact.

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Be in the Digital Room Where it Happens, Part I: Tweeting & Technology for Career Development

Cited by 4 publications

References 95 publications

Social media ambassadors and collaboration with OncoAlert: a European Network of Young Gynae Oncologists study of comparative Twitter analysis of #ESGO2021 and #ESGO2022

Social media ambassadors and collaboration with OncoAlert: a European Network of Young Gynae Oncologists study of comparative Twitter analysis of #ESGO2021 and #ESGO2022

Be in the Digital Room Where it Happens, Part II: Social Media for Neurology Educators

Social Media in Neuro-Ophthalmology: Paradigms, Opportunities, and Strategies

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