Joint bleeding is a hallmark of haemophilia A, 1 with recurrent bleeds having the potential to cause irreversible joint damage and crippling arthropathy, often limiting daily activities and requiring surgery. 2-4 Target joints are those joints where three or more bleeds occur in a 6-month period 5 and are more prone to chronic damage if not properly treated. Prophylaxis with factor VIII (FVIII) concentrates is the current standard of haemophilia care. Its main aim is to prevent the onset and/or progression of joint damage by reducing the frequency and severity of recurrent bleeding episodes, including that into joints, thus preventing haemarthropathy. 2,3 Reduced bleeding through long-term prophylaxis also improves quality of life and allows patients to participate in physical and social activities. 4,6 Avoiding surgery to treat or replace damaged joints may also contribute to savings in healthcare costs. Despite the availability of effective factor replacement therapy, recurrent joint bleeding remains a clinical challenge, particularly in patients with severe haemophilia A. 2 To optimize outcomes, prophylaxis needs to be started early in life and individualized to meet the clinical and lifestyle needs of each patient. 2,6 This tailoring should take into account patients' bleeding phenotype, joint status, lifestyle, degree of physical activity and pharmacokinetic response to clotting factor concentrates. 3,6 Patient adherence to prophylaxis is also relevant to achieving good outcomes. 6 Despite acceptance of prophylaxis, adherence rates can be low due to the need for frequent dosing. 7 BAY 94-9027 (damoctocog alfa pegol; Jivi ® ; Bayer AG, Germany) is an extended half-life B-domain-deleted, site-specifically PEGylated recombinant FVIII. Due to its prolonged halflife, BAY 94-9027 has the potential to maintain FVIII at a higher haemostatic level for longer periods versus standard-acting agents. 8 This longer half-life also allows less frequent dosing, which in turn could help to improve adherence when used for prophylaxis. 7 This is an open access article under the terms of the Creat ive Commo ns Attri butio n-NonCo mmercial License, which permits use, distribution and reproduction in any medium, provided the original work is properly cited and is not used for commercial purposes.