Based on Consumer Psychology Analyzing Caitangs Innovative Marketing Strategy

Abstract

As industry 4.0 evolves, how to acquire customers from the high-tech sector has become one of the top difficulties for incumbent firms. Previous research indicates that consumer psychology is important in establishing innovative marketing strategies. However, most existing research is still focused on a theoretical framework built around production, pricing, distribution, promotion, and other marketing factors but ignores systematic consumer influence. Therefore, this research conducts a case study analysis on the Chinese domestic cosmetic brand Caitang to research innovative marketing strategies based on consumer psychology. The author points to the relevancy and important role that (1) personal relevancy, ingroup perception and national pride, (2) para-social interaction, (3) high cognition and trust play in influencing consumer purchasing behavior. The author then explains the principles and effectiveness of using these three marketing strategies. Domestic firms receive insights if they plan to innovate companies promotion strategy. The author recommends adopting personally relevant advertisements, interactive opportunities, and signature products in promoting purchasing intention.

The Role of Consumer Psychology in Marketing Strategies

“…Marketing strategy Features of behavioral use Digital and interactive strategies More informativeness [3] Ensuring access to extensive information for informed decisions Unlimited payment methods [3] Convenience of digital payments and encouragement of impulse purchases Combined strategies and social networks [3] Using social networks for engagement and emotional involvement Digital marketing [8] Adapting strategies to contemporary trends through social media and interactive platforms Emotionally oriented strategies Emotional impact [3] Reducing emphasis on prices, focusing on emotions Personal significance of stimuli [9] Considering cultural features to increase emotional resonance. Parasocial interaction [9] Creating personal contact and involvement through interactive sessions.…”

“…Using scarcity, social proof, emotional connection. High cognition effect [9] Enhancing brand recognition and trust in products. Price and convenience-based strategies: Psychology of cheapness [10] Using significant discounts to attract buyers.…”

“…Social media facilitates the dissemination of information from user to user, providing greater trust and emotional engagement. D.Lu [9], in their research, identifies fundamentally different psychological aspects that shape marketing strategies in the cosmetics industry. The main focuses of the marketing strategy include:…”