Base of the pyramid producers’ constraints: An integrated review and research agenda

Kumar, Avinash; Kumra, Rajeev; Singh, Ramendra

doi:10.1016/j.jbusres.2021.11.046

Cited by 11 publications

(11 citation statements)

References 129 publications

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“…The government's role, is particularly important to the growth of entrepreneurship among the poor. Compared with regular entrepreneurs, poor entrepreneurs face increased psychological, social, organizational, and institutional constraints (Kumar et al, 2022a). Since these constraints are interrelated, they would have to be analyzed collectively and comprehensively (Chikweche and Fletcher, 2017).…”

Section: Opportunity Co-creationmentioning

confidence: 99%

Does opportunity co-creation help the poor entrepreneurs? Evidence from China

et al. 2023

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Extreme poverty can be alleviated through entrepreneurship, but starting a business can be elusive among impoverished people, partly due to a lack of access to entrepreneurial opportunities. In the current literature, the source of entrepreneurial opportunity for the poor remains unclear. To address this knowledge gap, we used the opportunity co-creation perspective to examine the impact of opportunity co-creation on the entrepreneurial performance of the poor and its various influence pathways. We developed a chain multiple mediation model and surveyed 330 poor entrepreneurs from the Wuling Mountain Region, which used to be one of the 14 contiguous poverty-stricken areas in China until the end of 2020 when the country announced the eradication of extreme poverty. Data analysis was done using structural equation modeling (SEM). The results suggest that opportunity co-creation has a direct positive effect on the entrepreneurial performance of the poor and an indirect positive effect through the chain mediating effect of opportunity beliefs and entrepreneurial behavior. The findings confirm that opportunity co-creation is a critical factor for entrepreneurs in poor areas to overcome the lack of entrepreneurial opportunities and can also contribute to a better understanding of opportunity beliefs and entrepreneurial behavior. Furthermore, these results have important implications for poor entrepreneurs and provide opportunity co-creation solutions for poverty reduction through entrepreneurship.

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Section: Opportunity Co-creationmentioning

confidence: 99%

Does opportunity co-creation help the poor entrepreneurs? Evidence from China

et al. 2023

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“…Firms may have to deal with limited options to identify (and select) potential suppliers. Most producers and farmers in BoP markets are less educated and have little business knowledge [66]. Such a situation restricts the number of suppliers who can correctly interpret the actual requirements of firms and supply reliably with the desired quality and quantity.…”

Section: Lcs and Procurementmentioning

confidence: 99%

Legitimacy Contexts of BoP Markets: Characterization and Implications for Supply Chain Functions

Zomorrodi

Fayezi

2022

Sustainability

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An important market that is receiving increasing attention by firms relates to the poorest at the Base of the Pyramid (BoP). BoP businesses contribute to the first UN Sustainable Development Goal that calls for an end to poverty in all its manifestations. BoP businesses are regarded as financially and socially beneficial for both participating firms and poor communities. It is, however, understood that success in BoP markets cannot (and should not) be assumed, as it demands a profoundly different view towards managing supply chains. Focusing on this issue, our conceptual study contributes to the emerging debates in BoP and supply chain management research by elaborating the notion of legitimacy contexts (LCs) at BoP. We draw on institutional theory to characterize the LCs in BoP markets and discuss their implications for key supply chain functions. We argue that firms often design their supply chain functions for BoP business using their own LCs as opposed to those of BoP actors. This implies ignoring the institutional distance between BoP markets and firms and reveals a key culprit in the failure of BoP projects. We offer practical implications for firms intending to engage in BoP business.

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“…Tradicionalmente, los estudios relacionados con el consumo en personas de la base de la pirámide económica giran alrededor de temas como la inclusión financiera (Gupta & Kanungo, 2022), el marketing convencional enfocado (Purohit et al, 2021), la conceptualización de la base de la pirámide económica (Yurdakul et al, 2017), la mujer como emprendedora (Hopkinson & Aman, 2017), las estrategias empresariales orientadas a los miembros de este grupo social (Filardi et al, 2018), las capacidades de las empresas enfocadas a este grupo social (Nobre & Morais-da-Silva, 2021), desarrollos de mercados en los segmentos (Bharti et al, 2014) y las limitaciones de los productores de la base de la pirámide económica (Kumar et al, 2022). Sin embargo, en lo relacionado con el consumo de lujo de las personas pertenecientes a la base de la pirámide económica, se puede decir que los estudios giran alrededor de los aspectos aspiracionales del consumo de lujo (Srivastava et al, 2020), centrándose en las circunstancias de vida de las personas que las impulsan a comprar productos aspiracionales a expensas de comprometer las necesidades básicas; por ejemplo, los estudios sobre el efecto de las promociones agresivas (Pizzagalli et al, 2018), el deseo de buena apariencia (Chakravarthy & Coughlan, 2012;Pizzagalli et al, 2018), la búsqueda de un futuro brillante y el bienestar subjetivo (Gupta & Srivastav, 2016;Jaikumar et al, 2018), los productos de precio asequible (Rahman et al, 2013), la demostración de estatus social dentro de la comunidad (Bellet & Colson-Sihra, 2018;Jaikumar & Sarin, 2015) y el deseo de igualar el estilo de vida de la clase alta (Fawcett & Waller, 2015).…”

Section: Introductionunclassified

Productos de higiene básicos considerados lujo: un estudio en población base de la pirámide económica en Colombia

Neme-Chaves,

Sierra-Puentes

2024

RMCE

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El objetivo de este estudio fue explorar la influencia de los efectos personales (hedónico, perfeccionismo), interpersonales (snob, bandwagon, Veblen) y el materialismo en la intención de compra de productos básicos de higiene considerados lujo por parte de personas de la base de la pirámide económica. Se realizó una investigación cuantitativa de corte transversal a través de cuestionario estructurado. Los datos fueron analizados mediante modelamiento de ecuaciones estructurales (SEM), obteniendo índices de ajuste óptimos. Participaron 248 personas entre 18 y 72 años de la base de la pirámide, residentes en Bogotá (Colombia). Los hallazgos sugieren que el consumo de productos de higiene considerados lujo está motivado por la sensación de bienestar, las experiencias placenteras y emociones positivas, así como por la satisfacción que estos generan; y no tiene influencia la percepción de calidad, necesidad de demostración, de diferenciación o de pertenencia a un grupo. Los hallazgos de este estudio son novedosos al aproximar la comprensión de que el consumo de productos de lujo en población base de la pirámide no está anclado sólo al estudio de productos suntuosos no esenciales; además, que su funcionalidad no se limita al consumo de demostración o aspiracional, como tradicionalmente se ha estudiado. Se discuten las implicaciones de los hallazgos para la academia y la industria.

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Base of the pyramid producers’ constraints: An integrated review and research agenda

Cited by 11 publications

References 129 publications

Does opportunity co-creation help the poor entrepreneurs? Evidence from China

Does opportunity co-creation help the poor entrepreneurs? Evidence from China

Legitimacy Contexts of BoP Markets: Characterization and Implications for Supply Chain Functions

Productos de higiene básicos considerados lujo: un estudio en población base de la pirámide económica en Colombia

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