The masses of the positive parity [70, 0 + ] and [70, 2 + ] non-strange baryons are calculated in large N c QCD by considering the most dominant operators in an 1/N c expansion. The approach is based on the introduction of an excited core, obtained after the last particle (an excited quark) has been removed. Configuration mixing is neglected, for simplicity. Although being a sub-leading 1/N c order, we find that the spin-spin interaction plays a dominant role in describing the data. The role of N 0 c operators is also pointed out. We show how the contribution of the linear term in N c , of the spin-spin and of the spin-orbit terms vary with the excitation energy.