“…A firm's supply-base orientation refers to the degree to which a firm analyzes, plans, and controls interactions with suppliers (Corsten & Felde, 2005;Ivens, van de Vijver, & Vos, 2013;Pardo, Missirilian, Portier, & Salle, 2011). It helps firms improve supplier-related routines and processes to adequately respond to technological and customer changes (Rosenzweig, 2009).…”
“…A firm's supply-base orientation refers to the degree to which a firm analyzes, plans, and controls interactions with suppliers (Corsten & Felde, 2005;Ivens, van de Vijver, & Vos, 2013;Pardo, Missirilian, Portier, & Salle, 2011). It helps firms improve supplier-related routines and processes to adequately respond to technological and customer changes (Rosenzweig, 2009).…”
“…Suggestions on how the M&P interface should be organized include the installment of key account managers (Homburg, Workman, & Jensen, 2002) or key supplier management (Pardo, Missirilian, Portier, & Salle, 2011). Also the link between the degree of centralization and the M&P interface has been studied: Kumar, Scheer, and Kotler (2000) for instance, suggest that combining functions like marketing and supplier management in one department might become beneficial for companies.…”
Section: The Alignment Of Marketing and Purchasing As A Means To Creamentioning
“…In other cases. Purchasing is responsible for executing purchasing strategies, with KPIs derived from the corporate strategybut are dealing with influential suppliers whose real-time actions influence the corporate level (Pardo et al 2011). When the purchasing department predominantly is meant to contribute to the strategic level of OA and exploitation issues best reflect their organisational mandate, they struggle with innovation demands towards suppliers raised by other organisational departments in contact with the supplier (Adler, Goldoftas, and Levine 1999).…”
Companies must pursue both exploration and exploitation of supplier's knowledge in increasingly competitive and complex production environments. This has been referred to as pursuing an ambidextrous supply strategy, extending the mobilisation of resources in pursuit of both aims beyond the borders of the lead manufacturer and into supplier organizations as well. Purchasing and supply management plays an increasingly central role in mobilizing and involving the suppliers in the pursuit of this agenda. The purpose of this paper is to contribute to the literature on organizational ambidexterity and operations management by exploring how purchasing departments contribute to the organizational pursuit of organizational ambidexterity. We explore practices followed by purchasing departments for mediating tensions between supply networks and organizational functions.
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