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2011
DOI: 10.1016/j.indmarman.2011.06.029
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Barriers to the “key supplierization” of the firm

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Cited by 32 publications
(26 citation statements)
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References 49 publications
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“…A firm's supply-base orientation refers to the degree to which a firm analyzes, plans, and controls interactions with suppliers (Corsten & Felde, 2005;Ivens, van de Vijver, & Vos, 2013;Pardo, Missirilian, Portier, & Salle, 2011). It helps firms improve supplier-related routines and processes to adequately respond to technological and customer changes (Rosenzweig, 2009).…”
Section: Supply-base Orientationmentioning
confidence: 99%
“…A firm's supply-base orientation refers to the degree to which a firm analyzes, plans, and controls interactions with suppliers (Corsten & Felde, 2005;Ivens, van de Vijver, & Vos, 2013;Pardo, Missirilian, Portier, & Salle, 2011). It helps firms improve supplier-related routines and processes to adequately respond to technological and customer changes (Rosenzweig, 2009).…”
Section: Supply-base Orientationmentioning
confidence: 99%
“…Suggestions on how the M&P interface should be organized include the installment of key account managers (Homburg, Workman, & Jensen, 2002) or key supplier management (Pardo, Missirilian, Portier, & Salle, 2011). Also the link between the degree of centralization and the M&P interface has been studied: Kumar, Scheer, and Kotler (2000) for instance, suggest that combining functions like marketing and supplier management in one department might become beneficial for companies.…”
Section: The Alignment Of Marketing and Purchasing As A Means To Creamentioning
confidence: 99%
“…In other cases. Purchasing is responsible for executing purchasing strategies, with KPIs derived from the corporate strategybut are dealing with influential suppliers whose real-time actions influence the corporate level (Pardo et al 2011). When the purchasing department predominantly is meant to contribute to the strategic level of OA and exploitation issues best reflect their organisational mandate, they struggle with innovation demands towards suppliers raised by other organisational departments in contact with the supplier (Adler, Goldoftas, and Levine 1999).…”
Section: Purchasing's Role In Oamentioning
confidence: 99%