This paper aims to provide insights into the recruitment and retention issues faced by employers in rural areas. To this end, information gathered through interviews with employers and labour market intermediaries in the predominantly rural county of Lincolnshire, UK was used as a source of data and focal point to discuss the demand side of the labour market. A distinction is made between circumstances in which there are hard-tofill vacancies on the one hand, and the effects of an abundant labour supply on the other. The factors that affect labour retention are also discussed, including situations in which staff retention is a non-issue. Recognising the fact that economic life exists within, and is affected by the social context, the views of employers and labour market intermediaries are also analysed in the light of data from other sources. The paper concludes by suggesting that employers" recruitment and retention issues cannot be studied in isolation; the supply side as well as the demographic, economic, and political context need to be considered as well.
KEY WORDSRural labor markets / employers / hard-to-fill vacancies / Lincolnshire / recruitment / retention
1.Introduction The problems facing workers in rural areas have been addressed by a number of studies. Challenges include a relative lack of professional/high-level jobs in sectors such as finance and business (Experian 2005), limited opportunities for gaining and broadening work experience (Lindsay et al 2003), and accessibility factors, including limited transport and mobility (Hodge et al 2002). The issues facing employers, although related, have received less attention and it is argued here that these are worthy of greater consideration. Learning about the situation and needs of employers in rural areas is crucial for understanding labour market processes in these areas and for formulating policy interventions relating to skills and local economic development more generally. This paper"s aim is to provide insights into the recruitment and retention issues faced by employers in rural areas. To this end, information gathered through interviews with employers and labour market intermediaries in Lincolnshire was used as a source of data and focal point to discuss the demand side of the labour market. But, as suggested by the concept of "embeddedness", economic life exists within, and is affected by the social context (Uzzi 1997; Atterton 2007). Likewise, employers do not exist in isolation and an analysis of their recruitment problems raises the need to consider their relationship with the wider context. Thus, information provided by employers and labour market intermediaries was analysed against the wider context to critically assess its implications.The paper is organised into five main sections, including the present one. The next section sets the context by outlining key features of the changing socio-economic and demographic profile of rural areas and associated implications for the restructuring of rural labour markets. The third section...