“…Ecology and Society 22(2): 1 https://www.ecologyandsociety.org/vol22/iss2/art1/ Market-based explanations contend that developers have determined that sustainable development is cost prohibitive and often prescribe novel forms of market analysis to counter developer perceptions. For instance, while conceding that there are increased upfront costs associated with green materials and technologies, low impact development practices, permitting and certification fees, and protracted development time lines (Carter 2009, Bowman andThompson 2009), several studies demonstrate that green alternatives also capture a market premium in sales (Pejchar et al 2007, Choi 2009, Eichholtz et al 2010, Talen 2010). This market premium should, in theory, be attractive to the real estate development industry; however, evidence suggests that developers may underestimate public demand Thompson 2009, Galuppo andTu 2010).…”