Barriers to bank customers’ intention to fully adopt digital payment methods

Abstract

Purpose The purpose of this study is to empirically investigate the relationship between a set of functional and social–psychological barriers and bank customers’ intention to fully adopt digital payment methods (DPMs). Design/methodology/approach The data were collected via an online questionnaire sent to two samples of Swedish bank customers, namely, adopters-accepters (i.e. young bank customers) and adopters-resisters (i.e. a group opposing a cashless society). Hypotheses were tested by applying an ordinal regression model. Findings Regarding the adopters-accepters, privacy and access barriers can be obstacles to the full adoption of DPMs. The adopters-resisters perceived all five studied barriers as significant, though only the impersonalisation barrier seemed to matter when the barriers were related to their intention to fully adopt DPMs. Moreover, the results suggest that barriers have a stronger negative effect on the intention to fully adopt among those with extensive experience of DPMs. Practical implications Based on the barriers affecting the intention of particular groups of bank customers to adopt DPMs, banks could implement customised measures to promote the ongoing development of digital financial services. Originality/value In this under-researched area, this study provides empirical knowledge of the influence of various barriers on the intention of bank customers characterised as adopters-accepters and adopters-resisters to fully adopt DPMs.

Exploring Influence of Communication Campaigns in Promoting Regenerative Farming Through Diminishing Farmers' Resistance to Innovation: An Innovation Resistance Theory Perspective From Global South

“…The findings of hypothesis one (H1) endorse that usage barriers negatively influence the farmers' attention to using regenerative farming technologies. These findings are aligned with the previous findings that illuminated the adverse influence of usage barriers on individuals' intention to use novel technologies (Jansukpum and Kettem, 2015 ; Moorthy et al, 2017 ; Kim and Lee, 2020 ; Ray et al, 2020 ; Lissitsa and Kol, 2021 ; Dimitrova et al, 2022 ). Along the same lines, the results of H2 endorse that value barriers negatively influence the farmers' intention to use regenerative farming technologies.…”

“…The IRT defined innovation resistance as behavior subsequent to comprehensible thoughtful mechanism and decision-making about the acceptance and use of innovation due to the probable behavioral modifications (Ram and Sheth, 1989 ). The IRT proposed that modifications in behavior can occur because of the changes in the existing beliefs (Dimitrova et al, 2022 ). However, if the innovation creates a great extent of change in one's routine by disrupting their existing practices, then resistance is expected (Mani and Chouk, 2018 ).…”

“…Thus, it specifies how farmers perceive the new regenerative farming practices in terms of their usage monetary value compared to the other available systems. Literature has identified that the users evaluate several product elements (Putri and Nuraeni, 2021 ) or services (Dimitrova et al, 2022 ) to outline their perceptions about the value barriers. For example, they compare prices, performance, and monetary value offered in innovation with alternative options.…”

“…Likewise, value barriers are found to be a source of usage reluctance among the people. The past research has identified that there is an adverse influence of value barriers associated with innovation use on adoption in the perspective of mobile commerce (Lissitsa and Kol, 2021 ) and digital fishery platforms (Purwanto et al, 2021 ), and e-banking (Dimitrova et al, 2022 ). The literature suggests that value barriers can implant the resistance to using the innovations and technologies (Yu and Chantatub, 2016 ; Moorthy et al, 2017 ; Sivathanu, 2019 ).…”

“…There is plentiful research that exhibits that the uncertainties and of unpredictabilities result from several psychological and functional barriers. For instance, people feel value-to-price-related risk while adapting to new technologies (Purwanto et al, 2021 ; Chen et al, 2022 ; Dimitrova et al, 2022 ).…”