Abstract:Sustainable business model innovation (SBMI) introduced a unique frontier in current business operations and innovation management. Despite the numerous advantages of SBMI to contemporary business strategy, most established firms face challenges in its successful implementation. Through a systematic review process (SRP), the paper attempted to critically evaluate and analyze the previous outcome on the barriers and drivers to SBMI. The research explored 42 prior studies to identify the thematic study areas, hi… Show more
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