“…Competition among liquidity suppliers is intense, making collusion on quoted prices practically impossible. Our research makes an important ARTICLE IN PRESS 1 A partial list of recent studies include Ball et al (1985), Harris (1991), Goodhart and Curcio (1991), Colwell et al (1994), Grossman et al (1997), Gwilym et al (1998), Kahn et al (1999), Peltzman (2000), Sopranzetti and Datar (2002), Brown et al (2002), Jones and Lamont (2002), Jones (2003). 2 While Goodhart and Curcio (1991) examine the attraction hypothesis in price clustering in financial markets for the first time, there is a well-established consumer research literature that attributes rounding to human cognitive accessibility (Tversky and Kahneman, 1973;Higgins et al, 1977;Fazio et al, 1982). contribution to the literature for the following reasons.…”