2022
DOI: 10.1007/s43546-022-00229-y
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Bank affection and customer retention: an empirical investigation of customer trust, satisfaction, loyalty

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Cited by 4 publications
(3 citation statements)
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“…Financial institutions, such as trusts, have a large number of customers. Analyzing the current status of customers is extremely important for enhancing the accuracy of customer marketing and improving the user experience of customer services [29]. This section takes the personal customer table and institutional customer table in the customer information integration system of a trust institution as examples to illustrate the practical application of the data quality evaluation model.…”
Section: Resultsmentioning
confidence: 99%
“…Financial institutions, such as trusts, have a large number of customers. Analyzing the current status of customers is extremely important for enhancing the accuracy of customer marketing and improving the user experience of customer services [29]. This section takes the personal customer table and institutional customer table in the customer information integration system of a trust institution as examples to illustrate the practical application of the data quality evaluation model.…”
Section: Resultsmentioning
confidence: 99%
“…Thus, the concept of affection arises, which refers to the positive emotions that employees transmit through their behaviour, attitude, and communication towards users [17]. Therefore, affection is associated with a state of mind [18], and is a critical aspect of emotion [19] and can influence, by the way in which an employee behaves or communicates, a user's satisfaction [4], [12], [20].…”
Section: Introductionmentioning
confidence: 99%
“…The increasing financial competitive environment has led banks to engage in searching for new ways to identify customer requirements, through which they can improve their products and services with high levels of quality and thus achieve competitive advantage (Tiwari, 2022). The banking sector is a source of financing, playing an important role in the development of the country's economy, through bank loan services to clients, which play an important role in financing industrial and investment projects (Karimov & Jasurovich, 2022).…”
Section: Introductionmentioning
confidence: 99%