Banjarese Cultural Values on the Floating Market as the Foundation of the Religious Character of the Community

Abstract

Since post-reformation until now, there has been a cultural crisis in the younger generation; this has had an impact on the nation's character, which is fading. Therefore, cultural discourse must continue to be voiced to ward off negative external influences. The formation of national character needs to be based on the value of local wisdom in the region. One of them is through the value of floating market culture. This study aims to describe the cultural values of Banjar in the floating market as the foundation of the religious character of the community. The approach used in this study is a qualitative approach. They are collecting data through in-depth interviews, observation, and documentation. Data analysis went through the reduction, presentation, and conclusion stages and was finally verified. The study results describe that the cultural values contained in the floating market can be used as the foundation for the religious character of the community. This is illustrated by the culture that exists in the floating market, including (1) honesty, (2) buying and selling contracts, (3) saying a word of forgiveness (4) covering the genitals. Implementing cultural preservation in the floating market can strengthen faith in God. If people have more faith, they will try to avoid negative attitudes and can indirectly filter incoming foreign cultures.