2020
DOI: 10.1075/jlp.19109.sim
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Bacteria, garbage, insects and pigs

Abstract: The present paper focuses on the symbolic meanings of metaphors and their potential social effects. Specifically, it examines the case of the Jewish Ultra-Orthodox “Ḥardakim” poster campaign distributed throughout Ultra-Orthodox communities in Israel in 2013. Following social group theory, the paper interprets the symbolic meanings of the main metaphors in the campaign in order to reconstruct the lifeworld of this religious group. On that basis, it of… Show more

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Cited by 2 publications
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