Baby boomers turning grey: European profiles

My Wellness as a Mobile App. Identifying Wellness Types among the Young Elderly

“…We share Borges Tiago et al (2016 p. 15) [8] opinion that "…the silver market, is not one large homogenous group…". Although their research context was travel and tourism we can see similarities to wellness services where people differ in attitudes and habits, thus we assume that the young elderly group consists of subgroups.…”

“…However, the segment elderly people is also commonly identified by many researchers as highly heterogeneous [31], [44], [23], [8].…”

Online travel behaviour across cohorts: The impact of social influences and attitude on hotel booking intention

“…In the tourism literature, studies have long tried to explain changes in travel behaviour over the lifespan by referring to life cycle theory and the ageing process of individuals (e.g., Borges Tiago, de Almeida Couto, Borges Tiago, & Faria, ; Hong, Kim, & Lee, ; Javalgi, Thomas, & Rao, ; Lawson, ; Oppermann, ). However, some scholars argue that age is not sufficient to explain changes in travel behaviour, and that cohorts should be considered as well (Bernini & Cracolici, ; Chen & Shoemaker, ; Chung, Chen, & Lin, ; Vigolo, ).…”

“…In the tourism literature, the concept of cohorts has been used in segmentation studies to explore differences and similarities among tourists belonging to diverse generations (e.g., Chen & Shoemaker, ; Gardiner, Grace, & King, ; Huang & Petrick, ; Kim & Choe, ). In addition, most cohort studies have focused on the travel behaviour of a specific generation, such as Generation Y or the baby boomers (e.g., Borges Tiago et al, ; Vukic, Kuzmanovic, & Kostic Stankovic, ), but few have compared online travel behaviour between cohorts (e.g., Beldona et al, ; Kim et al, ).…”

Where everyday mobility meets tourism: an age-friendly perspective on cycling in the Netherlands and the UK

“…Furthermore, market segmentation research tends to paint an overly homogeneous picture of older people (Klimczuk, 2015;see Ernst & Dolnicar, 2018 on the wider issue). For example, deterministic divisions between visitor types do not account for individual preferences, which tend to diversify over the lifecourse, and assume that each person can only represent a single visitor type (Tiago, De Almeida Couto, Tiago, & Faria, 2016). A similarly unfavourable representation of older people applies to active mobility and to wider urban transport planning: "the built environment and associated technology is shaped around notions of youth, efficiency and economic productivity" (Jones et al, 2016, p. 1).…”