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Abstract

The article is a comprehensive analysis of projects aimed at studying AI technologies and culture interaction. The author examines the specifics and uniqueness of art works created through AI-technologies using examples of projects from "ThoughtWorks Arts Global Research", "Innovation Laboratory of New Technologies", "Isolation Foundation" and "IZONE Creative Association". The article analyzes the principle of selection of materials, algorithmic analysis of data, the interdependence of digital data received from the user's brain impulses with audiovisual content, the possibility of instant data processing in the process of creating an artistic product. The author explores the principles of tracking brain function and decoding human genetic data, which are used to create art projects. The article assesses the potential that AI possesses and explains the conditions necessary for the implementation of AI-technology in culture. As a result of the study, the author revealed that through algorithmic analysis it is possible to transform digital data into a system of expressive signs of visual and sound arts, to broadcast the received audiovisual content. The author finds out that through these technologies it is possible to create interactive art forms (interactive film, installations, immersive presentations, etc.).