B2C smart retailing: A consumer-focused value-based analysis of interactions and synergies

Vrontis, Demetris; Thrassou, Alkis; Amirkhanpour, Monaliz

doi:10.1016/j.techfore.2016.10.064

Cited by 68 publications

(47 citation statements)

References 57 publications

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“…24 The implications of this paper are several. First, it extends the growing body of research on innovation in retailing (Demirkan and Spohrer, 2014;Pantano, 2014;Hagberg et al, 2016;, and smart retailing (Kim et al, 2017;Pantano and Timmermans, 2014;Priporas et al, 2017;Roy et al, 2017;Vrontis et al, 2017), by offering a clear framework that describes the extent to which retailing can be improved through the systematically use of smart technologies, employed to support several aspects of the process.…”

Section: Discussionmentioning

confidence: 98%

“…Introducing advanced technologies in retailing implies the development of specific innovation management strategies, which, according to the smart retailing concept, should include the reconfiguration of new technologies and resources for making processes "smarter" (Kim et al, 2017;Pantano and Timmermans, 2014;Priporas et al, 2017;Roy et al, 2017;Vrontis et al, 2017). Accordingly, this study aims to provide a deeper understanding of the emerging retail scenario based on the smart usage of technologies.…”

Section: Introductionmentioning

confidence: 99%

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A new approach to retailing for successful competition in the new smart scenario

Pantano

Priporas

Dennis

2018

IJRDM

106

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Purpose-This study develops the idea of smart retailing, exemplified in innovative, technology-enriched retail services as part of service-oriented strategies. In particular, the aim is to provide a new integrated framework to understand the emerging retail scenario based on the smart usage of technologies to improve retail service and develop innovation management strategies. This framework will provide a comprehensive understanding the basic forms of smart retailing as the current competitive scenario.Design/ Methodology/approach-As a viewpoint, this paper employs an interdisciplinary approach, drawing upon the actual challenges in retailing, to propose a new perspective, the smart retailing one, to describe the new competitive scenario and formulates an emerging research agenda.Findings-The present paper contributes to research on innovation and technology management for retailing by examining the key dimensions of smart retailing, which aims to enhancing retail service quality and retailers' performance.Originality-The paper explains how current retailing is moving to a smart perspective, and how retail management should be adapted to successfully perform in the current servicedominant logic scenario, as a consequence of increasing consumer involvement in service coproduction and the rapid growth of digital technologies.2

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Section: Discussionmentioning

confidence: 98%

Section: Introductionmentioning

confidence: 99%

A new approach to retailing for successful competition in the new smart scenario

Pantano

Priporas

Dennis

2018

IJRDM

106

View full text Add to dashboard Cite

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“…Interactive showcases at Starbucks in Toronto 1 or at Repetto in Paris, 2 digital displays with facial recognition at Bricomarché Varennes-Vauzelles, a digital wall at Timberland in New York, 3 control terminals at Undiz Machine in Toulouse, 4 virtual fitting rooms at Top Shop in Moscow 5 or interactive booths at Ralph Lauren in New York, 6 connected hangers at C&A in Brazil, 7 beacons to locate in-store products at Lowe's or parking spaces at Auchan, shared shopping experience on social networks at Kiabi, 8 connected sales staff and mobile applications almost everywhere else: in recent years, smart retailing (or connected commerce) has been the preferred response by many retailers to simultaneously reinvent everything pertaining to retail sales and the experience of 21st century customers. Innovation consultants and researchers support this essentially technological vision, presenting it as the only solution needing to be implemented to generate an omnichannel experience that benefits both customers and retailers (Priporas et al, 2017;Vrontis et al, 2017). Roy et al (2017) define smart retailing as "an interactive and connected retail system which supports the seamless management of different customer touchpoints to personalize the customer experience […] and optimize performance over these touchpoints" (p. 259).…”

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confidence: 99%

What kind of in-store smart retailing for an omnichannel real-life experience?

Bèzes

2018

Recherche et Applications en Marketing (English Edition)

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Smart retailing is currently presented by many consultants and some researchers in innovation as the solution for generating an omnichannel experience that benefits customers and retailers alike. But does the type of in-store technology promote different forms of omnichannel experience? Are retailers able to control the omnichannel experience of their customers by acting on the experiential context of their stores? Based on 107 bibliographic references in marketing, innovation, and information systems, this synthesis highlights four forms of omnichannel experience, depending on whether they are triggered by the customer or controlled by the retailer and perceived as integrated in terms either of marketing or of technologies. When the retailer tries to exert too much control over the various forms of omnichannel experience, some of them cease to be truly omnichannel and are reduced to little more than a singlechannel (store or website) experience.

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“…In addition to the consumer aspect, much attention is paid in the literature to the implications of the introduction of digital technologies for business management: new strategies for managing technological integration [Hagberg et al, 2016;Pantano et al, 2018a;Willems et al, 2017], supply management, developing new forms of pricing, combining digital technologies with human capabilities [Hagberg et al, 2016;Pantano et al, 2018a;Poncin et al, 2017;Roy et al, 2017;Vrontis et al, 2017;Willems et al, 2017].…”

Section: Literature Reviewmentioning

confidence: 99%

Effects of Influence of Economic and Technological Development of IT Segments on Digital Transformation of Retail Trade

2019

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This paper presents the results of measuring cross-sectoral economic and technological effects, allowing to determine the degree of dependence between the segments that produce digital technologies and implement them. The basis for empirical calculations was the survey data of leaders among Russian IT companies and retail organizations on the current state of digital and business activity.The purpose of the work is to identify the presence and establish the strength of the relationship between these segments in terms of existing localized industry effects, expressed in the transfer of technology from the IT segments to retail. The authors of the work identified and tested several specific hypotheses, the general meaning of which was to suggest that retail trade in the current stage of economic development in Russia is susceptible to emerging trends in the rapidly changing IT services sector that can quickly and efficiently respond to the growth of the IT companies digital activity by increasing investments in digital technologies and increasing the intensity of their application in business processes.In particular, hypotheses were tested regarding the impact of business activity in the IT services segments on the growth of electronic commerce turnover, the use of online marketplaces, Big data technologies, virtual and augmented reality technologies in retail trade organizations, as well as hypotheses suggesting a connection between the development of mobile applications in the IT segments and the use of mobile technologies, expectations regarding the growth of electronic goods turnover in retail organizations.The obtained results confirmed the majority of the hypotheses put forward, thereby supporting the authors' general assumption about the existence of specific effects of the development of the IT segments on intersectoral technological transfers, revealed the existing specifics of penetration and spread of modern technological trends in trade, and also showed that the IT is currently important component in the process of digital transformation of Russian retail trade organizations.

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B2C smart retailing: A consumer-focused value-based analysis of interactions and synergies

Cited by 68 publications

References 57 publications

A new approach to retailing for successful competition in the new smart scenario

A new approach to retailing for successful competition in the new smart scenario

What kind of in-store smart retailing for an omnichannel real-life experience?

Effects of Influence of Economic and Technological Development of IT Segments on Digital Transformation of Retail Trade

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