B2B marketing model: leveraging green initiatives for sustainable business growth
Ivelina Kulova,
Valentina Nikolova-Alexieva
Abstract:The strategic management and operational implementation of marketing activities in the B2B segment (business-to-business) are quite specific. Presenting the company on the Internet provides an opportunity to expand business contacts, increase profits and emphasize the status of the company. Understanding what B2B sales are makes it possible to open new horizons for companies. The B2B segment requires a special approach from the marketing manager and marketing specialists. In this regard, the purpose of this st… Show more
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