Profile:Uses and values for news on cable television

Lifestyles, reliance on traditional news media and online news adoption

“…As the media control access to a variety of information, people become dependent on the media if they want to obtain information (DeFleur and Ball-Rokeach, 1989). Baldwin and Barret (1992) define media dependence as a concept demonstrating that people develop a reliance on certain channels to satisfy their communication needs. In their study on uses and values for cable television news, they found that cable news-dependent subscribers were more likely than broadcast news dependent subscribers to use cable news on a regular basis and to tune to cable in a national crisis.…”

Exploring factors affecting Chinese readers’ decisions on purchasing: American shelter titles in China

“…These studies tried to predict not only media use, but also purchasing of media products. Baldwin, Barrett and Bates (1992), through a telephone survey conducted in Indianapolis, examined attitudes toward news sources in terms of dependency, with respondents asked which news outlet they would prefer as a source of national and international news and what dollar value they would be willing to pay for such news access. The use of attitude toward media (AM) as a mediator, however, was first developed in marketing researches.…”

Toward Monopolistic Competition in U.S. Local Television News

“…Watching cable claims time and financial resources previously allocated by the individual to other media activities, such as watching local television news (Becker, Dunwoody, & Rafaeli, 1983). Baldwin et al (1992) studied broadcast viewers and cable subscribers and compared consumption patterns of news. They found that if viewers were limited to one channel, 40% responded that they would choose CNN for national and international news.…”

“…Surveys indicate that television news is the number one source of news for Americans, yet its popularity has come under question as ratings and viewers decline (Baldwin, Barrett, & Bates, 1992;The Shrinking Audience, 2000). For example, the owned-and-operated CBS station in Chicago saw its early evening news ratings decline 31% in one year, and thus decided to drop its 6 o'clock newscast (Kirk, 1999).…”