<b>Is the future sustainable?</b> Analysis of Generation Z’s social awareness of sustainable development in Poland

Entrepreneurial intent has transformed over the last few decades to respond to current environmental, societal and economic challenges. An essential role in this transformation has been bequeathed to Generation Z. This study aims to evaluate the influence of Generation Z personality traits measured by internal locus control, perceived creativity (PC), proactive personality (PP) and sustainable perceived behavioural control (SPBC) on sustainable entrepreneurial intention (SEI) when mediated by Generation Z’s perception of risk. The sample for this study was collected through a data collection instrument in which 505 young people from Portuguese Generation Z participated. A quantitative methodology was applied through the Partial Least Square method. The results show that the personality traits, PC, PP and sustainable perceived control behaviour of Generation Z positively influence their risk perception (RP) and SEI. In turn, RP positively influences the SEI of these young people. No statistically significant relationship was found between the internal locus control of Generation Z youth and RP or SEI. This study is key to expanding identity theory to the context of sustainable entrepreneurship among Generation Z youth, highlighting how RP shapes their entrepreneurial practices. By contributing to the still scarce literature on generational cohorts in the field of entrepreneurial activity, the study offers a valuable empirical analysis of the relationship between personality traits and entrepreneurial intention. In addition, it deepens understanding of the emerging concept of sustainable entrepreneurship, providing important insights for promoting environmentally responsible business practices among younger generations.

show abstract

Sustainability Orientation of Generation Z and Its Role in Their Choice of Employer—A Comparative Qualitative Inquiry of India and United States

Sengupta,

Mathews,

Bridges

et al. 2024

Administrative Sciences

View full text Add to dashboard Cite

This article critically analyses and compares the sustainability orientation of Generation Z in India and the United States and examines its role in their employer selection, using the Theory of Planned Behaviour. Our qualitative study employs the Narrative Inquiry method and includes 30 participants—15 from India and 15 from the United States—aged between 19 and 26 years, who are either currently employed or preparing to enter the workforce within the next few years. Data were collected through in-depth interviews. The findings of our research show that subjective norms and contextual realities can play a significant role in shaping Generation Z’s personal attitudes towards sustainability and their perceived behavioural control in making important life decisions, such as choosing an employer. These findings contribute significantly to the literature on Generation Z’s sustainability orientation and bear important implications for the higher education sector and employers.

show abstract

Is the future sustainable? Analysis of Generation Z’s social awareness of sustainable development in Poland

Cited by 3 publications

References 29 publications

Digital Emotional Intelligence: Fostering Lifelong Learning in the Digital Age among Indonesian Zillenials (SDG 4 View)

Digital Emotional Intelligence: Fostering Lifelong Learning in the Digital Age among Indonesian Zillenials (SDG 4 View)

From Risk to Reward: Understanding the Influence of Generation Z and Personality Factors on Sustainable Entrepreneurial Behaviour

Sustainability Orientation of Generation Z and Its Role in Their Choice of Employer—A Comparative Qualitative Inquiry of India and United States

Contact Info

Product

Resources

About