In a previous paper we had presented experimental results on mercury segregation due to cataphoresis in direct current operated low-pressure argon–mercury gas discharges. In this paper, we present our model to describe cataphoretic segregation in argon (or another noble gas)–mercury discharges. The model is based on the balance equations for mass and momentum and includes electrophoresis effects of electrons on mercury. Good agreement is found between the experimental results and model calculations. The model confirms our experimental observation that the mercury vapour pressure gradient depends on the local mercury vapour pressure. Furthermore, the model predicts the reversal of the direction of the transport of mercury under certain conditions (the phenomenon known as retrograde cataphoresis).