Awkwardness sells, but who’s buying? How students navigate awkward TV comedy series
Iván Kirschbaum,
Pauwke Berkers
Abstract:Drawing on in-depth interviews, this study examines how students engage with awkwardness in television comedies. The article contributes to studies of awkwardness, its configuration in popular culture, and audiences’ response to awkward-comic texts. Our findings show typical sequences and resources for producing awkward scenes. Participants tend to evaluate awkward scenes in terms of ‘realism’, i.e., whether they could relate the scene to their personal lives and/or imagine themselves in that situation. Furthe… Show more
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