Awe, consumer conformity and social connectedness

Yang, Yan; Hu, Jing; Nguyen, Bang

doi:10.1108/mip-01-2021-0017

Cited by 13 publications

(4 citation statements)

References 43 publications

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“…For example, social connectedness stands out as one potential mediator. Awe increases global interconnectedness, including social connectedness with others (Piff et al, 2015; Shiota et al, 2007; Yang et al, 2021). Social connectedness in turn may foster GSC by strengthening the social fabric that connects the self at different temporal points, incorporating others into one’s self-concept, and seeing oneself the way others used to do so (Sedikides et al, 2016; van Tilburg et al, 2019).…”

Section: Discussionmentioning

confidence: 99%

Awe fosters global self-continuity: The mediating effect of global processing and narrative.

Pan¹,

Jiang²

2023

Emotion

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Awe is a self-relevant emotion, but whether and how awe impacts global self-continuity (GSC), a sense of connectedness among past, present, and future selves, has never been investigated. In six studies (N = 1,384), we examined the relationship between awe and GSC, as well as the mechanisms underlying this relationship, with both correlational and experimental design. We found awe positively associated with (Studies 1 and 3) and predicted (Studies 2 and 4–6) GSC. Moreover, we found that global processing (processing information in a general and big-picture way) and narrative (depicting one’s life as a story) serially mediated the relation (Studies 3–6). The effect of awe on GSC and the mediating effect of global processing and narrative could not simply be attributed to awe is predominantly positive (Studies 3, 4, and 6), and the model also holds for awe brought by threatening experience (Study 5). These findings enrich the literature about the way awe affects self-concept.

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Section: Discussionmentioning

confidence: 99%

Awe fosters global self-continuity: The mediating effect of global processing and narrative.

Pan¹,

Jiang²

2023

Emotion

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“…Awe as an emotional theme that continues to be valued [ 19 , 22 , 23 ] has been shown that marketers can conduct sales activities by eliciting awe [ 60 ], and valuing its valuable role in the marketing field can provide support to the business and marketer side, providing theoretical support for practical marketing programs [ 23 , 61 ]. The research on the motivational effects of anxiety in marketing is mixed; on the one hand, anxiety may cause consumers to develop avoidance behavior, making them want to move away from the stimulus that induces anxiety [ 29 ]; on the other hand, anxiety may also cause consumers to develop an approach behavior that leads to certain actions [ 27 ].…”

Section: Conclusion and Discussionmentioning

confidence: 99%

The Impact of Mixed Emotions on Consumer Improvisation Behavior in the Environment of COVID-19: The Moderating Effect of Tightness-Looseness Culture

Huang

Zhang

2022

IJERPH

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Organizations and individuals are unprepared for an unexpected outbreak of COVID-19. While most of the literature focuses on improvised reactions at the organizational level, this paper focuses on understanding improvised reactions at the individual level. This paper draws on previous research applying improvisation to the field of consumer behavior and introduces consumer knowledge acquisition as a mediating variable and tightness-looseness culture as a moderating variable from the perspective of mixed emotions of awe and anxiety to explain the mechanism of consumers with mixed emotions of awe and anxiety on improvisation behavior based on the environment of a COVID-19 outbreak. Data from 330 participants in Study 1 examined the effect of mixed emotions of awe and anxiety on improvisation behavior through knowledge acquisition, and data from 434 participants in Study 2 examined the moderating effect of relaxed culture. The findings suggest that consumers with mixed emotions report a higher willingness to acquire knowledge and report higher levels of improvisational behavior. Consumers behaved differently in different environments. Consumers with mixed emotions responded more strongly to improvisation in the loose-culture environment than in the tight-culture environment, and the mixed emotions of awe and anxiety had a positive effect on individual consumers’ improvisational behavior through the mediating role of knowledge acquisition.

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“…According to SDT, the self-reflective conditions that transformative tourism experiences create for tourists through environmental stimuli help them develop a more open worldview [25,26], which can enhance the dispositional awe of individuals [56]. Meanwhile, dispositional awe helps to improve the individual's social connectedness [57]. Ultimately, tourists' prosocial behaviors are reinforced lastingly and effectively by the combined effect of three major motivations: emotion, drive, and intrinsic need.…”

Section: Overview Of Key Findingsmentioning

confidence: 99%

The Impact of Transformative Tourism Experiences on Prosocial Behaviors of College Students: Multiple Chain Mediating Effects of Dispositional Awe and Social Connectedness

Chu

et al. 2022

Sustainability

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As sustainable behaviors that contribute to the development of human society, prosocial behaviors are an important part of the moral cultivation of college students and have attracted the growing attention of higher education in recent years. It has been indicated by previous studies that transformative tourism experiences can have a profound impact on individual prosocial behaviors. Therefore, how transformative tourism experiences play a role in strengthening college students’ prosocial behaviors has become a topic worthy of note. Based on the self-determination theory, the awe prototype theory, and the transformative tourism research, this study constructed a mechanism model of the transformative tourism experiences affecting college students’ prosocial behaviors. Four hundred and fifty-four valid questionnaires were collected through questionnaire surveys, with the structural equation model and bootstrap analysis method used for the empirical test. The results showed that transformative tourism experiences became one of the important ways to strengthen college students’ prosocial behaviors and that the multiple chain intermediary effects of awe and social connectedness between transformative tourism experiences and the college students’ prosocial behaviors were significant. This study provided a new way to cultivate college students’ prosocial behaviors and promote the sustainable development of human society, and it provided a theoretical basis for the social education function played by research tourism in higher education.

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Awe, consumer conformity and social connectedness

Cited by 13 publications

References 43 publications

Awe fosters global self-continuity: The mediating effect of global processing and narrative.

Awe fosters global self-continuity: The mediating effect of global processing and narrative.

The Impact of Mixed Emotions on Consumer Improvisation Behavior in the Environment of COVID-19: The Moderating Effect of Tightness-Looseness Culture

The Impact of Transformative Tourism Experiences on Prosocial Behaviors of College Students: Multiple Chain Mediating Effects of Dispositional Awe and Social Connectedness

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