Awareness, Satisfaction and Willingness to Pay Remuneration for Architectural Services among Clients in Nigeria
Joy J. Maina,
David I. Adamu,
Sheriff I. Sarafadeen
Abstract:This study assessed relationships between awareness, satisfaction, and willing(ness)-to-pay (WTP) remuneration for architectural services from client perspectives toward improving the public image and business performance of architects in Nigeria. Likert ratings of 16 officially approved architectural services based on residential developments from 97 respondents using descriptive statistics, t-tests, and regression analysis revealed that clients obtained architectural information through word-of-mouth referra… Show more
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