Awareness of ParticipACTION among Canadian adults: a seven-year cross-sectional follow-up

Spence, John C.; Faulkner, Guy; Lee, Eun-Young; Berry, Tanya R.; Cameron, Christine; Deshpande, Sameer; Latimer-Cheung, Amy E; Rhodes, Ryan E.; Tremblay, Mark S.

doi:10.24095/hpcdp.38.4.04

Cited by 8 publications

(6 citation statements)

References 36 publications

(35 reference statements)

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“…For example, smokers from more deprived neighbourhoods with higher smoking prevalence are less equipped to change behaviour in response to anti-smoking promotions [ 54 ]. Similarly, consistent with the knowledge gap deficit model [ 55 , 56 ], evidence from the Canadian ParticipACTION campaign suggests that individuals with a higher level of education have higher motivation to attend to PA health messages [ 57 ]. Therefore, not due to individual choice but rather due to social disadvantage, some groups may need more practical advice on how to increase PA, have differential access to social media, or may not have safe green spaces nearby to act on messages they see.…”

Section: Introductionmentioning

confidence: 77%

The Physical Activity Messaging Framework (PAMF) and Checklist (PAMC): International consensus statement and user guide

Williamson

Baker

Tomasone

et al. 2021

Int J Behav Nutr Phys Act

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Effective physical activity messaging plays an important role in the pathway towards changing physical activity behaviour at a population level. The Physical Activity Messaging Framework (PAMF) and Checklist (PAMC) are outputs from a recent modified Delphi study. This sought consensus from an international expert panel on how to aid the creation and evaluation of physical activity messages. In this paper, we (1) present an overview of the various concepts within the PAMF and PAMC, (2) discuss in detail how the PAMF and PAMC can be used to create physical activity messages, plan evaluation of messages, and aid understanding and categorisation of existing messages, and (3) highlight areas for future development and research. If adopted, we propose that the PAMF and PAMC could improve physical activity messaging practice by encouraging evidence-based and target population-focused messages with clearly stated aims and consideration of potential working pathways. They could also enhance the physical activity messaging research base by harmonising key messaging terminologies, improving quality of reporting, and aiding collation and synthesis of the evidence.

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Section: Introductionmentioning

confidence: 77%

The Physical Activity Messaging Framework (PAMF) and Checklist (PAMC): International consensus statement and user guide

Williamson

Baker

Tomasone

et al. 2021

Int J Behav Nutr Phys Act

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“…For example, in Canada the guidelines for the early years were released in collaboration with ParticipACTION. ParticipACTION is a social marketing and communications organization focussed on promoting physical activity in Canada and especially successful in reaching parents [ 18 ]. It may therefore be that Canadian parents may be much more aware of the 24-hour movement behaviour guidelines compared to parents in the UK, where guideline release was not accompanied by a big marketing campaign.…”

Section: Discussionmentioning

confidence: 99%

Movement behaviours and adherence to guidelines: perceptions of a sample of UK parents with children 0–18 months

Hesketh

Janssen

2022

Int J Behav Nutr Phys Act

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Background Movement behaviours are important for infant (0–12 mo) and toddler (1–2 yrs) health and development, yet very little is known about adherence to the 24-hour movement behaviour guidelines and parents perception of these behaviours in these age groups. This study aimed to examine parental perceptions of movement behaviours and adherence to guidelines in a sample of UK parents with children 0–18 months. Methods Participants were 216 parent-child dyads from the cross-sectional Movement Behaviour Assessment in Infants and Toddlers (M-BAIT) study. Tummy time, screen time, restraint time and sleep were measured using a parental questionnaire. A sub-sample of parents were asked about their priority areas for their child’s health and development. Frequencies were used to describe the proportion of children meeting movement behaviour guidelines, the number of guidelines met and priority areas for parents. Mann-Whitney U-tests (continuous variables) and chi-square tests (categorical variables) were used to assess the differences between boys and girls. Results For those under 12 months of age, just over 30% of children met tummy time recommendations, 41.3% met the screen time guidelines, 57.8% met restraint guidelines and 76.2% met sleep guidelines. For those 12 months and over, 24.1% met the screen time guidelines, 56.9% met restraint guidelines and 82.8% met sleep guidelines. Parents identified sleep and physical activity as top priorities for their child. Limiting screen time was deemed least important. Conclusion In this sample of UK infants and toddlers (0–18 months), few adhered to the sedentary behaviour and tummy time guidelines, whereas the majority meet sleep guidelines. This mirrors parental priorities; limiting screen time was seen as less important, with sleep and physical activity deemed most important. These findings suggest greater efforts are needed to raise awareness about screen and tummy time, supporting parents and care-providers to promote positive movement behaviours.

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“…The details of this project and the findings of the baseline data collection are described in the paper by Spence and colleagues. 44 The purpose of the organizational level research was to assess current awareness of organizations regarding ParticipACTION, and their capacity to mobilize and advo cate for physical activity. Using an inter netbased survey instrument, provincial and national organizations from a range of sectors (e.g.…”

Section: Participaction Partner Networkmentioning

confidence: 99%

Exploring the impact of the ‘new’ ParticipACTION: overview and introduction of the special issue

Faulkner

Yun

Tremblay

et al. 2018

Health Promot Chronic Dis Prev Can

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ParticipACTION is the Canadian physical activity communications and social marketing organization first launched in the fall of 1971 and then ceased operations in 2001. ParticipACTION was relaunched in 2007. Framed as a public health natural experiment, evidence was collected from a population-based survey of knowledge, awareness, understanding of physical activity, and physical activity levels among Canadians (individual level), and key informant surveys and interviews examining capacity, readiness and advocacy for physical activity promotion among physical activity organizations (organizational level). The purpose of this paper is to first provide an overview of some of the major initiatives undertaken by the 'new' ParticipACTION that may have contributed to any changes at these individual or organizational levels. Second, the paper sets the stage for the three empirical papers in this special series reporting follow-up results.

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Awareness of ParticipACTION among Canadian adults: a seven-year cross-sectional follow-up

Cited by 8 publications

References 36 publications

The Physical Activity Messaging Framework (PAMF) and Checklist (PAMC): International consensus statement and user guide

The Physical Activity Messaging Framework (PAMF) and Checklist (PAMC): International consensus statement and user guide

Movement behaviours and adherence to guidelines: perceptions of a sample of UK parents with children 0–18 months

Exploring the impact of the ‘new’ ParticipACTION: overview and introduction of the special issue

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