Awareness of e-transaction among consumers of indigenous herbal remedies in Ota, Nigeria: A case for e-herbals

Odiboh, Oscar; Adeyeye, Babatunde; Ekanem, Thelma

doi:10.1109/infoman.2018.8392831

Cited by 4 publications

(1 citation statement)

References 12 publications

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“…Also, selective retention is a tendency for individuals to retain certain Public Perception of Network Marketing, Marketing Communication, Hereditary Consumption of Herbal Remedies in Nigeria and Zambia information or messages that are exposed to them. For instance, consumers cannot recall all the information that is exposed to them through advertisements (Odiboh, 2019(Odiboh, , 2020Odiboh et al, 2017Odiboh et al, , 2018. Therefore, consumer perception theory is very important as it focuses on the various way in which individual select, organize and interpret something, the world or other things that they might be exposed to.…”

Section: Theoretical Frameworkmentioning

confidence: 99%

Public Perception of Network Marketing, Marketing Communication, Hereditary Consumption of Herbal Remedies in Nigeria and Zambia

BANDA¹

2021

ijsshr

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This study examined citizens’ awareness of network marketing communication and its influence on hereditary consumption of herbal remedies. Two key objectives of the study was to investigate the citizens’ awareness of network marketing; and investigate the people’s assessment of the influence of marketing communication on their inherited consumption of herbal remedies. Consumer Perception Theory, Individual Differences Theory and Uses and Gratification Theory were combined to provide a wholesome platform for executing the research. A quantitative survey design using the questionnaire instrument was deployed in Alimosho and Ado-Odo Ota in Nigeria. Lusaka and Kabwe districts in Zambia. The two areas are metropolitan, industrial hubs; densely populated by people from different parts of the countries. 460 copies were distributed to a sample size relative to each country using the Taro Yamane formula. Purposive and random sampling techniques were used to select the countries, research locations within each country and the respondents. Designed questionnaire was applied successfully on 250 Nigerians and 196 Zambians. Results show a high awareness of network marketing communication of herbal remedies in both countries. A vast majority have consumed herbs at one time or the other without necessarily being influenced hereditarily. Nigerians and Zambians show more similarities than differences on the subject matter; prompting the recommendation of an African agency which would harvest and support the promotion of herbs in traditional Medicare.

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Section: Theoretical Frameworkmentioning

confidence: 99%

Public Perception of Network Marketing, Marketing Communication, Hereditary Consumption of Herbal Remedies in Nigeria and Zambia

BANDA¹

2021

ijsshr

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NATURISTA: Online Herbal Care WebApplication

Renukadevi¹,

Eswaran

Subhasree³

et al. 2022

2022 8th International Conference on Smart Structures and Systems (ICSSS)

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Cultural Practices and Adoption of National Family Planning Communication Campaigns on Select Ethnic Groups in Nigeria

et al. 2023

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This study evaluated the extent to which married Idoma (Benue State) and Igala people (Kogi State) in North-Central Nigeria were exposed to the 2017 National Family Planning Communication Campaigns. The study also examined their level of knowledge, the extent to which they adopted the campaign messages, and how Alekwu/Ibegwu and other socio-cultural factors influenced their level of adoption of the campaign messages. The study adopted a quantitative (questionnaire survey) research method. The data were subjected to a descriptive analysis, correlation, ANOVA, Pearson Product Movement Correlation (PPMC), and Binary Logistics Regression. The findings showed that the majority of the people were exposed to information on condoms, implants, and Intrauterine Contraceptive Devices (IUCDs) (Cuppar T) in the course of the campaign; however, most of them were not exposed to information on Oral Pills, Vasectomies, Tubal ligation and Injections. Findings also revealed that knowledge of modern family planning in the study areas (51.2%) was below the 85.8% national family planning knowledge threshold and far below the expected 95% target of the 2017–2020 family planning communication campaign goal. Findings equally showed poor adoption of the campaign messages due to their cultural beliefs. The study concluded that family planning was often accepted among people whose ways of life have been significantly altered in favour of the idea.

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Awareness of e-transaction among consumers of indigenous herbal remedies in Ota, Nigeria: A case for e-herbals

Cited by 4 publications

References 12 publications

Public Perception of Network Marketing, Marketing Communication, Hereditary Consumption of Herbal Remedies in Nigeria and Zambia

Public Perception of Network Marketing, Marketing Communication, Hereditary Consumption of Herbal Remedies in Nigeria and Zambia

NATURISTA: Online Herbal Care WebApplication

Cultural Practices and Adoption of National Family Planning Communication Campaigns on Select Ethnic Groups in Nigeria

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