Awareness Level and Impact of Payment Banks in India

Bansal, Nitin

doi:10.51976/gla.prastuti.v8i1.811906

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2024

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“…Additionally, the study discovered that payment bank did not follow customer-centric approach and were profoundly relied on thirdparty retailers. Bansal [12] examined the awareness level among low-income group people about payment banks in India. The study also analysed the acceptability of payment banking services among low-income group.…”

Section: Review Of Literaturementioning

confidence: 99%

Factors affecting customers’ perception towards payment banks: An analytical study

Aparna Bhatia,

Megha Mahendru,

Harsandaldeep Kaur

2024

World J. Adv. Res. Rev.

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Payments Banks (PBs) are new model of banks, conceptualised by the Reserve Bank of India (RBI) to widen the spread of payment and financial services to small businessmen, low-income household groups, migrant and labourers in secured technology-driven environment. The article attempts to explore the factors affecting customers’ perceptions towards Payment Banks. Data has been collected through a questionnaire from 285 respondents who are customers of payment banks in Amritsar. Factor analysis is employed to analyse the responses given by the customers of payment banks. The findings of the study demonstrated that four factors affect customer perceptions towards payment banks namely, ‘User awareness’, ‘Accessibility and Ease of Use’, ‘Technological Support’ and ‘Complaint & Customer Service Management’

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Section: Review Of Literaturementioning

confidence: 99%