2020
DOI: 10.24925/turjaf.v8i6.1308-1314.3326
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Awareness and Attitude towards Functional Dairy Products among Consumers in Western Province of Sri Lanka

Abstract: Functional foods are the foods that provide health benefits beyond the basic nutrition. Dairy products have a prominent position in the functional food market. However, market share for functional dairy products in Sri Lanka is low compared to most of the countries in the world. Awareness of consumers and attitude towards a healthy life is essential for market success of functional dairy products. Therefore, a study was conducted to investigate the status of awareness of and attitudes towards functional dairy … Show more

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Cited by 4 publications
(4 citation statements)
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“…Each of the categories are more fully described by individual determinants (see Figure 3). Consumer acceptance is defined as outcome measurements in our scoping review, which includes general acceptance [38], willingness to pay [30,37], willingness to buy [39,40], willingness to try [33], perceptions of functional foods [34,41], consumption of functional foods [42,43], purchase intention [44][45][46][47], and choice of functional foods [48][49][50]. Based on our consensus, the determinants were classified into five categories.…”
Section: Resultsmentioning
confidence: 99%
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“…Each of the categories are more fully described by individual determinants (see Figure 3). Consumer acceptance is defined as outcome measurements in our scoping review, which includes general acceptance [38], willingness to pay [30,37], willingness to buy [39,40], willingness to try [33], perceptions of functional foods [34,41], consumption of functional foods [42,43], purchase intention [44][45][46][47], and choice of functional foods [48][49][50]. Based on our consensus, the determinants were classified into five categories.…”
Section: Resultsmentioning
confidence: 99%
“…Ares et al [48] found that price had a significant negative effect on consumers' consumption of functional yogurts. Similarly, Narayana et al [50] found many Sri Lankan consumers were more concerned about the price of functional foods rather than the health benefits associated with consuming them. However, Ares et al [48] argued that if consumers were more interested in combatting health issues, they could be less sensitive to a higher price.…”
Section: Pricementioning
confidence: 99%
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“…Consumer acceptance is defined as outcome measurements in our scoping review, which includes general acceptance [38], willingness to pay [30,37], willingness to buy [39,40], willingness to try [33], functional foods perceptions [34,41], functional foods consumption [42,43], purchase intention [44,45,46,47], and functional foods choice [48,49,50].…”
Section: Resultsmentioning
confidence: 99%