Awake and Alert: Examining the Portrayal of Energy Drinks on TikTok

Ayalde, Jeremiah; Ta, Daniel; Adesanya, Olaoluwa; Mandzufas, Joelie; Lombardi, Karen; Trapp, Gina

doi:10.1016/j.jadohealth.2022.10.025

Cited by 5 publications

(2 citation statements)

References 13 publications

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“…The clips show a positive attitude toward energy drinks, which may encourage adolescents to increase their consumption of energy drinks. [20] According to the researchers' best knowledge, no research has been published in Saudi Arabia that addresses the impact of social media on energy drink consumption among adolescents.…”

Section: Introductionmentioning

confidence: 99%

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The impact of social media on adolescent energy drink consumption

Alissa

2024

Medicine

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This study aimed to investigate the effects of social media on energy drink consumption among adolescents in Saudi Arabia. An online survey including demographic characteristics (3 questions), consumption patterns of energy drinks (5 questions), and Social Media Effects Scale (4 questions) was completed by 860 Saudi Arabian adolescents. Data were analyzed using Statistical Package for the Social Science version 29, using descriptive statistics and correlation to measure the relationship between social media and energy drink consumption. The results showed that nearly 82% of the adolescent respondents consumed energy drinks once to twice a week. Social media was the most common source of information on energy drinks (42.0%). The major findings of this study showed a positive correlation (r = .592, P > .05) between social media use and consumption of energy drinks. The study found that the average score for the Social Media Effects Scale was 5.75 out of 8, or 71.87%, indicating that social media influences the energy drinks consumption of roughly two-thirds of the study participants. Tailored action plans are required to raise awareness of the negative effects of energy drinks and change consumption patterns among the adolescent population due to a lack of knowledge and poorly controlled legislation on energy drinks.

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Section: Introductionmentioning

confidence: 99%

“…The clips show a positive attitude toward energy drinks, which may encourage adolescents to increase their consumption of energy drinks. [ 20 ]…”

Section: Introductionmentioning

confidence: 99%

The impact of social media on adolescent energy drink consumption

Alissa

2024

Medicine

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‘Black Out Rage Gallon’ (aka borg): An investigation of a risky drinking trend on TikTok

Mandzufas,

Lim,

McPhie

et al. 2024

Health Prom J of Aust

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Issue AddressedA ‘Black Out Rage Gallon’ (borg) is a customised, individual alcoholic beverage popularised on TikTok, whereby half the water in a gallon jug is replaced with alcohol (usually spirits), flavourings, electrolytes and caffeine. We investigated the characteristics and portrayal of the emerging alcohol trend associated with the hashtag descriptor #borg on TikTok.MethodsWe identified highly viewed TikTok videos with the #borg hashtag (n = 103) and conducted a content analysis, capturing viewer engagement (‘likes’, shares, comments), techniques used, characteristics of featured individuals, and the portrayal of alcohol and risky drinking behaviours.ResultsAlcohol was visible in three quarters of the videos analysed (n = 78, average amount of alcohol present 865 mL per borg) and consumed in one third of the videos (n = 34). One quarter of videos (n = 25) promoted alleged benefits of borg consumption compared to other alcohol products or approaches to drinking, yet only nine videos included a warning about potential harms.ConclusionsThe borg trend on TikTok may encourage risky drinking, by portraying it in a style that younger viewers are likely to see as fun and entertaining.So What?We were able to gain a better understanding of how this potentially health harming activity is represented on a social media platform that is popular with young people. The speedy dissemination of this trend highlights the need to monitor, investigate and counter emerging trends. Concurrently, there is an urgent need for content restrictions to limit the visibility and promotion of risky alcohol consumption on TikTok.

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