“…Therefore, if one holds a negative view towards those with mental illness and is asked to make a quick decision as to their view of someone on antidepressant medication, it is plausible that their view may be influenced by affect (Pryor, Reeder, Yeadon, & Hesson-McInnis, 2004). Prior research in the aviation field has shown that pilots are viewed less favorably based on various demographic variables such as older, overweight, and ethnicity (Remy, Winter, & Rice, 2014;Winter, Rice, & Mehta, 2014), and when pilots were portrayed as antisocial, consumers viewed them as more likely to have a mental illness (Winter & Rice, in press). Additionally, in these studies affect was found to play a mediating role in the relationships suggesting that emotions played a key role in consumer's perceptions and responses.…”