The spin-averaged binding energy and the hyperfine mass splitting of heavy-light mesons are investigated within the constituent quark model as a function of the inverse heavy-quark mass. It is shown that the so-called heavy-quark kinetic energy, −λ 1 /2m Q , may differ remarkably from the non-relativistic expectation p 2 /2m Q , thanks to relativistic effects in the effective interquark potential for heavy-light mesons, which may yield substantial 1/m Q corrections to the heavy-quark static limit. The determination of the difference of the hadronic parameter λ 1 in the B u(d) and B c mesons can provide information about the strength of relativistic effects in the interquark interaction.