Avatars of influence: Understanding how virtual influencers trigger consumer engagement on online booking platforms

Akhtar, Naeem; Hameed, Zahid; Islam, Tahir; Pant, Manoj Kumar; Sharma, Anshuman; Rather, Raouf Ahmad; Kuzior, Aleksandra

doi:10.1016/j.jretconser.2024.103742

Journal of Retailing and Consumer Services

2024

DOI: 10.1016/j.jretconser.2024.103742

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Avatars of influence: Understanding how virtual influencers trigger consumer engagement on online booking platforms

Naeem Akhtar,

Zahid Hameed,

Tahir Islam

et al.

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Cited by 8 publications

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Avatars of influence: Understanding how virtual influencers trigger consumer engagement on online booking platforms

Cited by 8 publications

References 80 publications

Momentum for organic food purchase intention and actual adoption- moderating effects of social media influencer and celebrity endorser

Momentum for organic food purchase intention and actual adoption- moderating effects of social media influencer and celebrity endorser

How violation of consumers’ expectations causes perceived betrayal and related behaviors: Theoretical perspectives from expectancy violation theory

Impact of firm/customer innovativeness and identification on customer value co-creation, happiness and satisfaction

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