“…Similarly, PNMV 1 , PNMV 2 , and PNMV 3 are formative constructs. Supporting these measures, Gerber, Hui, and Kuo (2012) found the motivations of founders of FC included the seeking of rewards, supporting the creators, and social networking (Belleflamme et al, 2015;Chen & Wang, 2018;Daly, 2018;Hobbs et al, 2016;Mollick, 2014;Tekeo glu, 2015). Fanea-Ivanovici (2019) found the rewards offered by the FC projects included film-related experience or byproducts (e.g., mugs, T-shirts, posters, badges, DVDs, and invitations to the premiere), public acknowledgment, and the roles, ideas, opinions, suggestions from the film.…”