The article describes a case study of the reverse logistics of scrap tires in the city of Manaus. The study concerns a company that transforms waste tires into new products, closing the production cycle, following the principles of the Circular Economy. The aim is to verify and collect information on the reverse logistics process for tires in the city of Manaus carried out by a processing company whose main production input is scrap tires. In order to achieve the expected result, bibliographical research was carried out, as well as searches and consultations of statistical data from official bodies, on-site visits and interviews with the company's management, along with observations of the processes. The results of the research show a number of barriers faced by the company in adopting a circular business model. Reverse logistics for the collection of end-of-life tires in the city of Manaus and in the interior of the state of Amazonas still faces a number of logistical bottlenecks when it comes to collecting tires; there is no greater publicity or awareness of this service in the production chain and there is a large quantity of tires that are not properly disposed of. The study points to a series of opportunities for improvement in the creation and production of various products using tires as their main input. The reuse of tires has emerged as a new circular business model for a change in paradigms and culture, combining more conscious consumption with a destination aimed at monetizing waste that would otherwise be disposed of incorrectly in the environment.