The aesthetic, everyone agrees, is a domain of value. Standards of taste, judgments of beauty, critical verdicts, and appreciative acts all make reference to the basic evaluative properties of goodness and badness, along with more determinate evaluative properties such as the garish, the gaudy, and the graceful. This marks a contrast with the moral domain, where it is highly contested whether evaluative or normative properties have explanatory primacy. On one understanding, the debate between consequentialists and deontologists just turns on whether moral rightness reduces to the promotion of some independently specified value, or whether there is some sense to be made of moral requirements that do not, say, maximize aggregate welfare.In recent years, there has been growing interest in aesthetic normativity: the norms, reasons, and obligations to which the aesthetic domain gives rise. At first glance, this may seem surprising,