Pharmacovigilance is a critical aspect of the pharmaceutical industry, which is responsible for ensuring the safety of patients using pharmaceutical products. Pharmaceutical companies are required to monitor their products pre-approval as well as post-approval to identify any potential adverse events that may arise from the use of their drugs. This process involves collecting, reviewing, and analyzing reports of adverse events from healthcare professionals and patients, as well as conducting clinical trials and epidemiological studies. Pharmacovigilance methods require continual monitoring and data analysis to guarantee that the perks of a medicine outweigh the possible hazards. It is crucial for pharmaceutical companies to prioritize pharmacovigilance activities and continuously monitor and improve their pharmacovigilance practices to ensure the safety of patients. Pharmacovigilance regulations have significantly improved patient safety in recent years, and the industry continues to evolve with advances in technology and increased awareness of drug safety issues. One such key technology is Oracle Argus, a leading pharmacovigilance software used by pharmaceutical companies to manage and analyze drug safety data, including adverse events and product complaints. A case study highlights the creation and implementation of custom software abbreviated as SAM-DD, for a mid-size life science company to improve duplicate case detection and thereby improving reporting of adverse events more effectively. The objective was to streamline the adverse event reporting process by eliminating duplicate cases and improving the efficiency of the reporting process. The methodology involved the development of a SAM-DD solution that integrates with the company's existing Oracle Argus Safety system to detect and eliminate duplicate cases. The software was designed to improve accuracy, as well as reduce the risk of errors and improve compliance with regulatory requirements. Implementation of the SAM-DD resulted in significant improvements in adverse event reporting, including increased efficiency and accuracy, reduced workload for pharmacovigilance staff, improved compliance with regulatory requirements and helped ensure the safety of patients using their products.