Automation as an Approach for Programmatic Ads in Light of the Launch of the Metaverse

Abstract

Programmatic advertising in the metaverse is emerging as a transformative force in the advertising industry. It presents a novel avenue for advertisers to reach their intended audiences. This paper presents a futuristic perspective on what programmatic advertising might look like in the metaverse, exploring potential scenarios and opportunities for (Google/YouTube/Facebook) platforms. The study problem is summarized in the following question: How can we benefit from the development of automation for programmatic social media advertising in light of the launch of the Metaverse era? The research represents a case study of users' expectations of programmatic ads uses in the Metaverse world on YouTube, Facebook and Google. In addition to analyzing the expectations of professional automated/Programmatic designers, to investigates the vast opportunities and advancements brought about by the metaverse era to push the boundaries of creativity by exploring the potential of adopting new design paradigms, enhancing technical skills, and prioritizing user experience. The research utilized an experimental approach to investigate the user expectations About the advancements in the automation of programmatic advertising in light of the launch of the Metaverse era. The research has yielded several findings, with the most significant one indicating that there are statistically significant variations in users' expectations regarding the integration of VR/AR elements in the automated advertisements. Consequently, users anticipated an immersive experience within the advertising in the metaverse ecosystem.