Automating Gamification Personalization: To the User and Beyond
Luiz Rodrigues,
Armando M. Toda,
Wilk Oliveira
et al.
Abstract:Personalized gamification explores knowledge about the users to tailor gamification designs to improve one-sizefits-all gamification. The tailoring process should simultaneously consider user and contextual characteristics (e.g., activity to be done and geographic location), which leads to several occasions to tailor. Consequently, tools for automating gamification personalization are needed. The problems that emerge are that which of those characteristics are relevant and how to do such tailoring are open que… Show more
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