Automatic Cell Phone Menu Customization Based on User Operation History

Abstract

SummaryMobile devices are becoming more and more difficult to use due to the sheer number of functions now supported. In this paper, we propose a menu customization system that ranks functions so as to make interesting functions including both frequently used and functions that are infrequently used but have the potential to satisfy the user, easy to access. Concretely, we define the features of the phone's functions by extracting keywords from the manufacturer's manual, and propose a method that uses the Ranking SVM (Support Vector Machine) to rank the functions based on user's operation history. We conduct a home-use test for one week to evaluate the efficiency of customization and the usability of menu customization. The results of this test show that the average rank at the last day was half that of the first day, and that the user could find, on average, 3.14 more kinds of new functions, ones that the user did not know about before the test, on a daily basis. This shows that the proposed customized menu supports the user by making it easier to access frequent items and to find new interesting functions. From interviews, almost 70 % of the users were satisfied with the ranking provided by menu customization as well as the usability of the resulting menus. In addition, interviews show that automatic cell phone menu customization is more appropriate for mobile phone beginners than expert users.

Menu Optimization for Multi-Profile Customer Systems on Large Scale Data

“…Therefore, obtaining good enough solutions by using heuristic or approximate algorithms is preferable in practice. There is a wealth of literature that focus on using evolutionary algorithms and heuristics for menu optimization Cave and Wolfe (1990), Liu et al (2002), Smyth and Cotter (2003), Amant et al (2007), Hollink et al (2007), Matsui and Yamada (2008), Fukazawa et al (2010), Goubko and Danilenko (2010), Bailly et al (2013), Troiano and Birtolo (2014), Troiano et al (2016). Guided-Search algorithm is proposed in Cave and Wolfe (1990) for defining the necessary components of a good user interface.…”

“…In Amant et al (2007), GUI optimization techniques for evaluating and improving cell phone usability with efficient hierarchical menu design is investigated. In Fukazawa et al (2010), menu option usage frequencies and recent usage history data are employed as inputs to Ranking SVM method for determining the best cell phone menu layout. In Hollink et al (2007), interactive web site menu optimization is performed with hill-climbing method which minimizes average time to reach target pages.…”

Barrel menu

“…In addition, Fukazawa et al [6] have attempted to improve mobile phone menu usability by proposing a menu customisation system that automatically ranks functions to make them easier to access based on their frequency of use and potential to satisfy the user needs. Their system relies on the Ranking Support Vector Machine to rank functions based on the user"s operation history.…”