“…Recently, researchers have focused on the concept of personalization or personalized service (Bielema et al, 2007;Frias-Martinez et al, 2006;Fan et al, 2005;Renda & Straccia, 2005;Giacomo et al, 2004;Hicks, 2003;Jurewicz & Cutler, 2003). Libraries provide a communicational channel (i.e., Libweb), through which users can ask for a service; however, this is a passive solicitation of feedback.…”