This study explored the presentation and construction o f the values in story texts for children in South Africa. The data were from five children's stories from a widely-circulated weekly newspaper. The story content was analysed for value-laden themes child readers are exposed to. The themes to emerge from the study suggest the endorsement of values such as delighting in one's natural beauty, the importance of education, martyrdom, inclusivity, telling the truth, gratitude, appreciating one's own talent, truthfulness, respecting one's elders, community unity and forgiveness. Some of the stories touched on family structure, including the absent father as well as gender stereotypes, gender inequalities and social norms.