Authenticity of the Basotho Hat: Perceptions of Weavers and Vendors

Manwa, Haretsebe

doi:10.5901/mjss.2014.v5n20p981

Cited by 2 publications

(2 citation statements)

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“…It also encompasses that which is environmentally neutral, socially beneficial and culturally sustainable.' Manwa (2014) in his paper examines from the perspectives of weavers, cooperative members, traditional leaders and street vendors about the authenticity of the Basotho Hat. The stated artefact serves as both a part of the everyday attire of the Basotho people and as a cultural icon of Lesotho.…”

Section: Review Of Literaturementioning

confidence: 99%

Scope for Branding Dora Baran Gamosa Through Intellectual Property Rights and Technology

Borsaikia,

Kalita,

Dutta

2023

Journal of Heritage Management

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Dora Baran’s (the groom stole/apparel of the Assamese community) value proposition is created by its contemporary designs, motifs, symbols, yarn richness and, made-to-order provision between the bride and the finesse of customary institution xipinie (Assamese word for Weaver). This apparel can be an avenue for the handloom weavers to increase and sustain a regular household income. However, it needs integrated marketing between buyers and weavers through multiple platforms, and thus, creating a niche or customized market. The business environment for the sector includes about 10,50,189 weavers operating through household looms, self-help groups, unorganized handloom sheds, handloom cooperatives and the regulatory authority of the Directorate of Handloom and Textiles and, policy intervention by the Ministry of Handloom Textile and Sericulture, Directorate of Economics and Statistics Assam. (2022). Statistical Handbook Assam-2022, 54th Edition. Government of Assam. This sector is severely constrained by product consistency, trust and deceptive quality of yarn, distressed sale and an infringement by Ghuni. The intrinsic challenges are depleting artistic weaving skills, revenue leakage from the Assam region, the stagnancy of income through weaving vocation and certain health hazards attributed to the weaving skills and age of the weaver. As a result, the Traditional Cultural Expression (TCE) is vanishing due to neo-societal norms and the weavers are switching to commercial weaving, short-term livelihood activities with little scope of sustainability within the local innovation system of the Assam region. The authors argue that the void between the demand side and supply side is due to a lack of trust, generic artistic skill and inconsistency of the yarn and artefact quality. The authors propose policy intervention of synchronizing branding strategy with registration for design rights, rule of law and block-chain technology solutions to imbibe authenticity and reliability across the supply chain.

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Section: Review Of Literaturementioning

confidence: 99%

Scope for Branding Dora Baran Gamosa Through Intellectual Property Rights and Technology

Borsaikia,

Kalita,

Dutta

2023

Journal of Heritage Management

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“…The Basotho blanket is made from a pure wool whilst hat from grass and is sold to the tourists. Moreover, their traditional huts made of mud also attracts tourists (Manwa, 2014).…”

Section: Literature Reviewmentioning

confidence: 99%

Tourism and Commoditization of Traditional Cultures among the Himba People of Namibia

Shilongo¹

2020

Editon Cons. J. Arts., Humanit. S. Stud.

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The objective of the study was to investigate the Tourism and Commoditization of Traditional Cultures among the Himba People of Namibia. Globalization theory by Greg Richards and the use value theory by Marx was linked with this study. A mixture of methods comprising of descriptive cross-sectional survey, phenomenology and ethnographic research designs was employed to assess the effect of commoditization of traditional cultures among the Himba people through tourism. The study employed two principal data collection techniques: questionnaires and in-depth interviews. Stratified sampling and purposive sampling procedures were used. Purposive sampling was used as a non-probability sampling method in the sampling of key informants such as tour-guide, local leaders and museum employees. The study took place in two sampled villages in the Opuwo rural constituency, namely, Ohunguomure Village and Okatutura ka Vinjange, which form the major cultural tourist destinations. The sample size of this study was 98. Data was analysed using qualitative and quantitative approaches. Quantitative analysis was applied to close-ended questions, and the data were analysed in terms of frequencies and percentages using the Statistical Package for Social Sciences (SPSS) version 21. Qualitative data obtained from open-ended questions and interviews were analysed thematically. The study concludes that commoditization of culture is diluting culture and destroys the originality of the culture. The study recommends the need for this Ministry to have a component or department that specifically works towards the issue of commoditization of the Himba culture in the Kunene Region.

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Authenticity of the Basotho Hat: Perceptions of Weavers and Vendors

Abstract: The authenticity of crafts/artifacts has been at the center of tourism debates for some time.

Cited by 2 publications

References 43 publications

Scope for Branding Dora Baran Gamosa Through Intellectual Property Rights and Technology

Scope for Branding Dora Baran Gamosa Through Intellectual Property Rights and Technology

Tourism and Commoditization of Traditional Cultures among the Himba People of Namibia

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