Authenticity and loyalty at heritage sites: The moderation effect of postmodern authenticity

Yi, Xiaoli; Fu, Xiaoxiao; Yu, Larry; Jiang, Liao

doi:10.1016/j.tourman.2018.01.013

Cited by 163 publications

(170 citation statements)

References 59 publications

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“…GHRDs are mainly converted from local traditional houses, and thus they are a part of local heritage, as well as a place for tourists to experience local exotic culture. Existing empirical studies on heritage destinations have identified the positive relation between tourists' perception of authentic culture of heritage and behavioral intention [11]. Thus, tourists' perception of local exotic culture in guest houses might have a positive influence on their loyalty to the guest house.…”

Section: Relationship Between Tourist Perception Of Exotic Local Cultmentioning

confidence: 99%

“…Destination loyalty is one of the central issues for academics and professionals in tourism destination marketing and management [27], as it affects tourists' tendency to revisit or recommend destinations [28] and further affects the profit generation in those destinations. Antecedents of tourists' destination loyalty have been identified, including not only the traditional salient attributes, such as service quality, but also new emerging items, such as perception of culture [11] and sense of home [2].…”

Section: Relationship Between Tourists' Perception Of Exotic Local Cumentioning

confidence: 99%

“…Experiencing exotic local culture is a main motivation for tourists staying in guest houses in remote destinations [21]. Indeed, tourists' perception of authentic culture has a positive effect on tourist behavioral intentions regarding the destination [11]. Thus, tourists' perception of exotic local culture may have a positive effect on tourist loyalty to remote destinations.…”

Section: Relationship Between Tourists' Perception Of Exotic Local Cumentioning

confidence: 99%

“…Recently, the crucial role of destination loyalty in remote areas has been scrutinized. Tourists' perception of memorable experiences tends to have a positive effect on their destination loyalty [11]. GHRDs are usually 2.…”

Section: Introductionmentioning

confidence: 99%

See 3 more Smart Citations

Exotic or Home? Tourists’ Perception of Guest Houses, Guest Houses Loyalty, and Destination Loyalty in Remote Tourist Destinations

Shi

2019

Sustainability

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Guest houses offer an environmentally sustainable way to travel. The guest house serves not only to accommodate but also attract tourists to experience local culture when they visit remote destinations. This study was designed to explore how tourists' multiple perceptions of guest houses in remote destinations affect their behavioral intention toward guest houses and destinations. Results demonstrated that both tourists' perception of exotic local culture and sense of home had a significant positive effect on tourists' loyalty to guest houses in remote destinations. In addition, tourists with high cultural distance staying in guest houses perceived a higher level of exotic local culture but lower level of sense of home compared with those with lower cultural distance. Managerial implications, limitations, and recommendations for future studies are also provided.Sustainability 2019, 11, 3835 2 of 16 recognized as a place for tourists to gain memorable experiences [12], not only for exotic local culture [13] but also for a sense of home [2]. Thus, tourists' perception of the exotic local culture and sense of home in guest houses may have further effects on their loyalty to the destination. Based on the above-mentioned factors, the second objective of this study was to examine the effect of tourists' perception of the guest house on their loyalty to the remote destination.Cultural distance has received increasing attention from scholars, as cultural differences usually cause different outcomes in tourists ' perceptions, preferences, and behaviors [14]. Various theories have been proposed to explain the complex phenomenon of cultural distance. For example, social identity theory provides a perspective for explaining the cultural distance or cultural diversity. Social identity theory posits that people are pleased when they attach themselves to groups that have positive standings, since the belonging helps reinforce their self-concept with regards to their association with the group. Social identity theory is an important theory in understanding diversity and it provides a cultural perspective on intergroup relations. Existing research on cultural distance in tourism study has mainly focused on the cultural distance between the origin and destination countries and its effect on destination selections [15]. However, few studies have paid attention to the cultural distance of different areas within one country and its effect on tourist perceptions and experience. For example, for countries with a large size and multiple ethnic groups, such as China, the cultural distance between different areas can be significant. Groups in different areas are usually different in language (or dialect), food, architecture, and clothing styles, among other aspects. Tourists visiting the same destination are usually from different areas with different cultural distances, and this may affect their perception of exotic local culture or sense of home in guest houses. Base on the above mentioned, the third objective of the study was to explor...

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Section: Relationship Between Tourist Perception Of Exotic Local Cultmentioning

confidence: 99%

Section: Relationship Between Tourists' Perception Of Exotic Local Cumentioning

confidence: 99%

Section: Relationship Between Tourists' Perception Of Exotic Local Cumentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Exotic or Home? Tourists’ Perception of Guest Houses, Guest Houses Loyalty, and Destination Loyalty in Remote Tourist Destinations

Shi

2019

Sustainability

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“…Despite the growing interest in event authenticity in the tourism theoretical research field, studies on the formation process of event authenticity are still scarce, which makes it hard for various stakeholders of heritage sporting events to target themselves [14]. Furthermore, quantitative studies and empirical studies are rather scarce, though they are the most valuable way to explore the principles of cultural event authenticity and the relationship between authenticity and tourists' loyalty of festivals and events [15][16][17][18][19]. Although there are some studies investigating the relationship among heritage event authenticity, quality, satisfaction, and loyalty, to the best of the authors' knowledge, little research has concerned the interactive relationship between inner factors of authenticity and other constructs such as satisfaction and loyalty of event-goers.…”

Section: Introductionmentioning

confidence: 99%

A Tourist-Based Model of Authenticity of Heritage Sporting Events: The Case of Naadam

Tao

Wen

2018

Sustainability

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As one of the important forms of intangible cultural heritage, heritage sporting events are becoming a potential catalyst of tourism. Commodification of heritage sporting events becomes popular for local authorities to boost economic development and express cultural authenticity, given that authenticity creates genuine performances and moving tourism experiences. However, commodification of heritage is a double-edged sword. It is a dilemma to commercialize a heritage sporting event while keeping its authenticity. Therefore, this study proposes a tourist-based model of authenticity to solve this problem, in which the authenticity of heritage sporting events incorporates “cool” and “hot” factors. The model examines these factors and their impact on tourist satisfaction and loyalty using Naadam as the example. Seven hundred questionnaires were distributed at six sites located from east to west of the Inner Mongolia, China. Factor analysis shows there are two factors in cool and hot authenticity, respectively. Both factors of cool authenticity have direct impacts on hot authenticity, satisfaction, and loyalty. Though both intrapersonal and interpersonal factors of hot authenticity have direct positive impacts on tourist satisfaction, only the former affects loyalty directly. The results show the authenticity of event culture is the most important and effective authentic factor, while authentic auxiliary products—the direct expression of commodification—is indispensable for authenticity. This study is helpful for maintaining authenticity and cultural sustainability of heritage sporting events as a destination tourism attraction, given the fact that commodification and the marketing of heritage sporting events has become popular for heritage destination development.

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Destination loyalty explained through place attachment, destination familiarity and destination image

Stylidis

Woosnam

Ivkov

et al. 2020

Journal of Tourism Research

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This study explores how familiarity and attachment, along with cognitive and affective image explain destination loyalty across visitors with divergent degrees of frequency of visitation (low vs. high). Serbians (n = 401) who have previously visited Greece comprised the sample population for this study and were surveyed using a self‐administered questionnaire. Findings reveal that overall familiarity shapes cognitive and affective destination image, while each image component uniquely explains destination loyalty (R2 = 0.51). Differences also exist in the magnitude of the relationships tested among the two groups. Implications for theory and practice, along with limitations and research directions, are discussed.

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Authenticity and loyalty at heritage sites: The moderation effect of postmodern authenticity

Cited by 163 publications

References 59 publications

Exotic or Home? Tourists’ Perception of Guest Houses, Guest Houses Loyalty, and Destination Loyalty in Remote Tourist Destinations

Exotic or Home? Tourists’ Perception of Guest Houses, Guest Houses Loyalty, and Destination Loyalty in Remote Tourist Destinations

A Tourist-Based Model of Authenticity of Heritage Sporting Events: The Case of Naadam

Destination loyalty explained through place attachment, destination familiarity and destination image

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